Music ReMadeSteve Mushal

Client Overview/ History

• Small, startup music editing company

• $2 per song and $5 per CD

• Costs yield small profit

• Cost-effective for undiscovered talent

• Started in summer of 2009

– To help local artists produce CDs

Brand Promise

• “to create professional-quality music CDs and demos for up-and-coming artists”

SWOT

Strengths

-cost-effective-professional editing tools-small client list allows for quick production

Weaknesses

-startup, unknown business-unable to sign artists/compete with larger businesses

Opportunities

-prices lower than most other businesses-local base allows local artists to produce work without travelling to a larger company

Threats

-many clients may choose an established business over a startup-other businesses receive more exposure and have more connections within the music industry

Communications Strategy

• Newspaper ads

• YouTube ads

• Radio ads

BudgetAd Type Media Outlet Ad Size Cost Per Run Frequency Campaign

Schedule

Total

Local radio WKRZ, WGGY :60 spot $8 3 per day,

MTWTRF

4 weeks $480

Print Suburban News

(Sweet Valley)

Small block ad free 1 per print 3 months free

Online YouTube Short video (1

minute- 1:30)

Free (uploaded

video)

Appear in search

results, while

browsing

1 year free

Budget

• Production Costs

• $20- headset with microphone for clean voiceover

• $25- video editing for YouTube

• $15- graphic design for print ad

• Total Cost: $540

• Total Budget Available- $600 per month

Timetable

• Radio Ads– WKRZ and WGGY– 1 minute each– 3 times/day – 4 weeks

• Print Ads– Suburban News– Small block ad– 1 per print/ 3 months

• YouTube Ad– On company account

Branding Strategy

• Slogans

– High quality, low-cost editing for low-budget artists

– Professional editing for amateur musicians

• Spokespeople

– Myself

– Former clients

Target Audience

• Ages 16-24

• New artists

• Tri-state area (PA, NY, NJ)

– Focus on NEPA

• Seeking editing and production, not recording

Channels

• Radio

– Best choice- advertising audio product

• Online

– Allow audible experience & visual image

• Local Newspaper

– Quick circulation for rapid exposure

Short-term Goals

• 3-5 clients by end of May

• 10 by end of June

Long-term Goals

• 100 clients by end of 2011

• 150 by summer of 2012

• 250 by end of 2012

Tactics- Radio

• 30 second ad #1: • (Fade in “One Time Remixed”)• “Are you struggling to find your way into the music

world? You have your song recorded, but it’s rough and unfinished. No editing company is cheap enough for your budget, you say? Now one is. We’re Music ReMade, and we can put the finishing touches on your music, and produce a final Demo CD, all for a negotiable price that works for you. So contact us, Music ReMade, at music dash remade at hotmail dot com”

• (Cut music)

Tactics- Radio

• 30 second ad #2:

• (Fade in “Angel Remixed”)

• “If you’ve ever tried to get into the music business, you probably know how hard it can be to finish your songs. All the editing takes time and skill, and you just don’t have the money to pay for it all. Now you do. Here at Music ReMade, we produce high-quality and fully edited music at a low and negotiable price. Contact us at music dash remade at hotmail dot com, and see what Music ReMade can do for you.”

• (Cut music)

Tactics- Radio

• 60 second ad• (Fade in “Just a Dream- Instrumental with hook Remixed”)• “Sound familiar? Maybe it does. It used to be “Just a Dream”

by Nelly. But now, it’s been completely remixed. The tempo is up, the pitch is down, it’s been introduced to a phaser, flanger, it’s been given an echo, and amplified to highlight all the changes. You may want your work to be edited, too. You may want the effects we’ve given this song, or a variety of others. Most places will charge you far too much money for the job, but here at Music ReMade, we understand how hard it is for young artists to produce their songs. Our prices are always negotiable, so you always have a way to turn that tune in your head into a great, professional quality track. And like the song you’re hearing, it’s not just a dream. Contact us, at music dash remade at hotmail dot com.”

• (Cut music)

Tactics- Online Ads

• 1st ad:• (Fade in “One Time Remixed”, fade in video of myself on

screen)• “Are you struggling to find your way into the music

world? You have your song recorded, but it’s rough and unfinished. No editing company is cheap enough for your budget, you say? Now one is. We’re Music ReMade, and we can put the finishing touches on your music, and produce a final Demo CD, all for a negotiable price that works for you. So contact us, Music ReMade, at music dash remade at hotmail dot com”

• (End of video)

Tactics- Online Ads

• 2nd ad:• (Fade in “Angel Remixed”, fade in video of song being

edited)• “If you’ve ever tried to get into the music business,

you probably know how hard it can be to finish your songs. All the editing takes time and skill, and you just don’t have the money to pay for it all.

• (Cut from video of editing to video of myself)• Now you do. Here at Music ReMade, we produce high-

quality and fully edited music at a low and negotiable price. Contact us at music dash remade at hotmail dot com, and see what Music ReMade can do for you.”

Tactics- Online Ads

• 3rd ad:• (Fade in “Just a Dream- Instrumental with hook Remixed”, fade in video of

myself)• “Sound familiar? Maybe it does. It used to be “Just a Dream” by Nelly. But

now, it’s been completely remixed. • (Cut from video of myself to video of “Just a Dream” being edited)• The tempo is up, the pitch is down, it’s been introduced to a phaser, flanger, it’s

been given an echo, and amplified to highlight all the changes. You may want your work to be edited, too. You may want the effects we’ve given this song, or a variety of others.

• (Cut back to video of myself)• Most places will charge you far too much money for the job, but here at Music

ReMade, we understand how hard it is for young artists to produce their songs. Our prices are always negotiable, so you always have a way to turn that tune in your head into a great, professional quality track. And like the song you’re hearing, it’s not just a dream. Contact us, at music dash remade at hotmail dot com.”

• (end of video)

Tactics- Newspaper Ads

• Local newspaper ad- A print ad would put me at a disadvantage, because people would not be able to experience the final product I produce. However, a print ad would allow me to get the company name out in circulation to a wide audience.

• Picture: An image of myself sitting next to a computer. The camera would be at an angle where the picture clearly shows the screen, which has on it a song in mid-production, easy to see. I would be slightly turned toward the camera, with one hand still on the mouse.

• Copy: Music ReMade: Professional editing for amateur musicians.• (Alternate): Music ReMade: High quality, low-cost editing for low-

budget artists.