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Music 2.0: Community Building & Survival Guide

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Recent presentation @ BarCamp Malaysia (26/07/08) about the new shakeup in the music business.

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Music 2.0

Community Building & Survival Guide

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WHY ?

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Why artists & people alike should have their own social

network

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Why is it important

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Why you don't need a music label

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WHERE ?

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Where to look for Web services to help spread the

love

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Where can I sell my music

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Where to get the right tools, for the right job

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HOW ?

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How to build your own social network

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How to sell music & beyond

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How to use the right tools, for the right job

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Merchandise

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Why you don't need a label

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www.radiohead.com

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music that spreads - wins!

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safe is risky

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www.inrainbows.com

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artwork

bonus cd

digital photographs

lyric booklets

12” vinyl

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over 2 million downloads

$5 per album

$10+ million

60% - FREE!

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“This is major, and it’s such a slap in the record industry’s face. An unsigned superband, treating loyal fans and

customers like loyal fans and customers instead of thieves — what a

revolutionary concept.”

boingboing.net

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how ?

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www.cdbaby.com

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www.cdbaby.net

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fill up submission form

mail 5 cds

digitize

sell

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$35 bucks only!

RM114 sahaja! yey!

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digital distribution

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you are the label

cdbaby is just the distributor

no rights are harmed

cancel any time

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no startup cost

itunes, napster, rhapsody, amazon

legal mp3s

they keep 9%, you take 91%

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community

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www.waste-central.com

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create

interact

share

grow

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how ?

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www.ning.com

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custom branding

member profiles

event listings

discussion forum

photos & slideshows

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what else ?

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house of cards

radiohead + google

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www.radioheadremix.com

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facebook myspace website

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www.last.fm

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www.amiestreet.com

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www.hypem.com

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Q & A

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thank you

[email protected]