MulticulturalMarketing 101

Crash Course In How

To Reach Emerging

Consumer Segments

Friday February 22 13 w.

Did you know?

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There’s a new

sheriff in town...

Friday February 22 13 w.

OK...So maybe he/she

doesn’t look exactly like that.

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An Early Adopter

Friday February 22 13 w.

Nope.Friday February 22 13 w.

Morelike this.

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him.And like

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Now these guyswill have to start

thinking in new waysFriday February 22 13 w.

that the marketing department is lost?

Does this mean

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Nope.Friday February 22 13 w.

Here’s 4 areas to use

for multicultural marketing

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Sports

will always workFriday February 22 13 w.

Family

is more important than before

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Communication

is a top activity as people are miles apart

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Media

online from the home country is consumed

more than everFriday February 22 13 w.

Want more ideason how to reach multicultural consumers?

Follow Joinville and our multicultural blog for more.

Friday February 22 13 w.

Photo credits:

http://www.flickr.com/photos/72923553@N00/6826209483http://www.flickr.com/photos/75199686@N00/4456497360http://www.flickr.com/photos/40143737@N02/4265173624/http://www.flickr.com/photos/40387397@N04/8014765713/http://www.flickr.com/photos/w4nd3rl0st/6457006853/http://www.flickr.com/photos/coreytempleton/6330769180/http://www.flickr.com/photos/revertebrate/914284844/http://www.flickr.com/photos/ivan70s/6001521922/http://www.flickr.com/photos/deadhorse/429479445/http://www.flickr.com/photos/64667396@N00/7098164733

Friday February 22 13 w.