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Multichannel Retailing and Inventory

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Consider the case of a major retailer which is satisfing orders using store, web and catalogue channels.When the global visibiliy of inventory across channels and echleons was not in place each bucket or demarcated portion of the orgs inventory for each channel used to get consumed.Due to variable demand patterns across channels and differential Safety Stocks at channel specfic buffers, often the org had idle inventory lying in some corner. To avoid this it opened flood gates between the chaneels specifc buffers and a unified inventory model enabling visibility was suggested in short mulitchannel inventory approach was adopted in line with a bigger strategy of mulitchannel retailing.In my understanding this is to do with better visibility of inventory, Does this lead to over all lesser inventory levels?

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WEB CATALOGUE STORES

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WEB CATALOGUE STORES

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WEB CATALOGUE STORES

itsallido.wordpress.com