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Eric Andersen, Senior IT Architect at IBM Interactive, speaks about some of the tools that can be used to leverage the power of online communication with a brand or company.
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© 2013 IBM Corporation
Social Media Tools for Success
Eric Andersen - @eric_andersen || http://ericandersen.wordpress.com
Senior IT Architect, IBM Interactive, Cambridge MA
Hashtag: #MTech13
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Twitter Lists
© 2013 IBM Corporation
“Leverage the power of listening”
Twitter lists are one of the most under-used, under-appreciated, and misunderstood social media tools
• Myth: They are not “groups” a la Facebook – they are a “view”• Follow without following• Filtering the “noise” of Twitter – don’t miss the “important stuff”• Perfect for small businesses especially:
• Customers (lists can be private)• Industry experts (lists for keeping up on trends)• Social media experts (lists for learning)• Professional organizations
@eric_andersen || #MTech13
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Twitter Lists
© 2013 IBM Corporation
Event-based:
@eric_andersen || #MTech13
Company-based:
Location or community-based:
Industry/inspiration:
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Twitter Lists
© 2013 IBM Corporation
@eric_andersen#MTech13
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Social Media & Timing
© 2013 IBM Corporation
@eric_andersen || #MTech13
October, 2009: Guy Kawasaki posts “The art of the repeat tweet” on his blog. Counterintuitive! Controversy ensues…still.
All social media platforms have a key element of “timing”:• When are people on the platform?• When are your followers/customers on?• Do these times coincide with when you can post?
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Social Media & Timing
© 2013 IBM Corporation
@eric_andersen || #MTech13
No “single tool” for managing timing, but there are many which can greatly assist in various ways:
• Tweetdeck – easy to schedule and manage• Hootsuite – also easy to schedule/manage• Sproutsocial• Buffer – Designed to determine ideal times to post and schedule your FB/Twitter/G+ posts appropriately
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Amplifying Your Social Media Presence: GaggleAMP
© 2013 IBM Corporation
A “social media amplification platform”Lets your organization bring together employees,
partners, customers to share social media messages…on your behalf
@eric_andersen || #MTech13
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Amplifying Your Social Media Presence: GaggleAMP
© 2013 IBM Corporation
Your “gaggle” can share when they want, where they want – but it’s still your message.
@eric_andersen || #MTech13
