Plan A ( & good marketing)

Rowland Hill

About Plan A (part I) Launched in January 2007 for completion by 2012 100 commitments across:

Climate change Waste Natural Resources Fair Partner and Health & Wellbeing

Designed to: provide longer-term transformation framework Improve efficiency/ save costs mitigate risks develop new business, differentiate M&S and engage customers, employees and suppliers.

About Plan A (part 2) Launched in March 2010 for completion by 2015-2020

80 additional commitments including new sections on:

Customers

How We Do Business (i.e. Integrated systems)

Designed to: Involve all parts of the company

Stretch existing targets

Transition towards world most sustainable major retailer

Plan A progress to date •Achieved 105 (out of 180) commitments.

•Includes 13% absolute reduction in CO2 emissions, 25% improved in carbon efficiency and 34% reduction in waste.

•Calculated financial benefit of over £70m in 2010/11.

•28 sustainability awards in 2010/11 (17 so far this year).

We want everything ‘green’ (as an added bonus).

We think ‘green’ should be cheaper (it’s more

efficient, isn’t it?).

We want ‘green’ to be easy; no

complicated labels or ‘look on website’.

We want to be made to feel good about

making good choices- not guilty about the

bad ones.

0

5

10

15

20

2007 2008 2009 2010 2011

Importance of the environment to UK consumers (source: Ipsos Mori)

Equal to all-time low

Equal to all-time high

Shared: Local/ home produced Energy efficiency Conservation (fish, wood etc) Climate (but much reduced) Waste

‘ish’: Fairtrade Community/ charity Energy security ‘Green’ labels

La difference: NGO opinion formers Organic Free range Animal welfare

1.Helps me

3.Helps my

world

2.Helps me

choose

Helps me

Helps me choose

Helps my world

1.Helps me

3.Helps my world

2.Helps me choose