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CRACKING THE BRANDED EGGS MARKET
Marketing Ideas for the New Digitally Connected India
@ansoogupta
What is Marketing ?
It’s nothing but creating a direct connection between
your product and
your customer.@ansoogupta
Which goes beyond this connection !
@ansoogupta
What is Branding ?
It’s nothing but the story behind your product.
@ansoogupta
Your brand’s story should be interesting
The story should be emotional
@ansoogupta
Clear benefit for the consumer
Above all, your brand story should be TRUE !
@ansoogupta
You have already seen some successful egg / chicken brands and know the benefits of creating a brand.
Today, I’ll talk about some steps of how you can do it too !
@ansoogupta
It’s actually easier today than even till 15 years back !
(And perhaps cheaper too)
@ansoogupta
But first of all, I’d urge you to ‘think small’. THINK LOCAL
THINK 100 km – 500 km
@ansoogupta
@ansoogupta
Take Advantage of The Revolution
@ansoogupta
AND EGGS & CHICKEN !!
@ansoogupta
@ansoogupta
WHAT’SYOUR
STORY?
Finding the Benefits that work for the Consumer
1. Product Features :
@ansoogupta
@ansoogupta
@ansoogupta
@ansoogupta
Finding the Benefits that work for the Consumer
2. Product Benefits :
@ansoogupta
@ansoogupta
@ansoogupta
Finding the Benefits that work for the Consumer
3. Personal Values :
@ansoogupta
@ansoogupta
@ansoogupta
It’s almost never about the price.It’s about the value !
@ansoogupta
@ansoogupta
@ansoogupta
@ansoogupta
What’s the best medium to tell your brand stories ?
@ansoogupta
@ansoogupta
Talking about the biggest digital platforms in India
• Google • Facebook• Twitter• Instagram• Youtube (gangnam style)• SMS / Whatsapp
@ansoogupta
YouTube
@ansoogupta
Just these 3 things to look into
1. Your product & Your stories.2. Your Customers & What Do they Want.3. The Direct Connections Between the 2.
@ansoogupta
I am going to leave you with a few Golden Eggs.
@ansoogupta
1. It’s Easy.Everyone can use technology
@ansoogupta
2.Do It Yourself.Continuous Learning
@ansoogupta
3.Permission MarketingWhat’s in it for them ?
@ansoogupta
4. Be TruthfulOpen to feedback
@ansoogupta
5. Be Consistent.Establish your core
@ansoogupta
6. Be Patient.Who knows that better than a farmer
@ansoogupta
