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Introduction

• The company, MRF Ltd., originally started as a small manufacturing unit of balloons, latex cast squeaking toys and industrial gloves.

• A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).

• The company established its first office in 1949 at Chennai

It began the manufacturing of tyres in 1961. 2

Products

• Tyres

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KEY COMPETITORS

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ADVERTISING

• Various ads in Televisions

• Billboards

• Sponsors to various racing events

• Sport accessories

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Introduction• Jyothy Laboratories Ltd is a Mumbai-based fast-moving consumer goods

company founded in 1983.

• In 2009–10 the company reported a turnover of Rs 5.82 billion (US$98 million) and profit of Rs 800 million (US$13 million).

• The company has 21 manufacturing units at 14 locations across India.

• The company originated in Kandanassery, near Guruvayur in Thrissur district of Kerala State by M P Ramachandran.

• It has 6 business divisions namely Fabric Care, Household Insecticide, Utensil

Cleaners, Fragrances, Personal Care and Fabric Care Service.

• Ujala, Maxo, Exo, Jeeva and Maya are some of the brands it owns under these divisions. Ujala is the biggest brand in the company portfolio.

• S.Raghunandan is the whole time Director and CEO of Jyothy Laboratories ltd.

Vision and Mission

• To develop innovative brands

• To tap high growth categories

• To reach untapped markets and explore untapped segments to meet the day-to-day requirements of every indian household

Jabong.com is an Indian fashion and lifestyle e-commerce portal.

It retails apparel, footwear, accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products.

The company is headquartered in Gurgaon.

The site started operations in January 2012. It was co-founded by Arun Chandra Mohan, Praveen Sinha, and Lakshmi Potluri after which Manu Jain, & Mukul Bafana joined the organization.

Introduction

The managing officers are Arun Chandra Mohan and Praveen Sinha

In March 2013, Jabong was shipping 6000-7000 orders a day. In March 2013, the annual revenues of Jabong was estimated to be 100-150 mn USD.

During September 2013 Jabong was shipping 14,000 orders on a daily basis out of which 60% were from small towns.

Jabong was one of the most visited e-commerce sites during the Great Online Shopping Festival 2013.

Company representatives claimed that its revenues increased five to six times compared to a usual day, and that Jabong set a record for sale in the male fashion category.

Marketing campaigns

The company's main source of promotion has been the internet.

The company launched its first TV campaign in March 2012. Other television campaigns appeared in September 2012 and during 2013 Jabong.

In November 2013 Jabong together with Puma launched the digital fitness

campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.

In a bid to position itself as an online fashion destination, Jabong has partnered with Lakme Fashion Week for next four seasons and with designer Rohit Bal for an exclusive collection.

Vision & Mission

Broader selection of ProductsSuperior buying experienceOn-time delievery of productsQuick resolution of any concerns