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II International Forum on Preventive Culture was held on 5 and 6 May, 2010 in Canary Islands. Topic of presentation: "Corporate Social Responsibilityand Workers’ Health". II Foro Internacional de la Cultura Preventiva, se celebró los días 5 y 6 de mayo 2010 en las Islas Canarias. Tema de la presentación: "Responsabilidad social de las empresas y de trabajadores de la Salud".
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Corporate Social Responsibilityand Workers’ Health
Las Palmas, 5 May 2010Santa Cruz de Tenerife, 6 May 2010
Prof. Marc De GreefExecutive director
Agenda
1. Work health promotion in a changing socio-economic environment
2. CSR: a sound basis for WHP3. WHP and CSR: 2 sides of the same
coin?4. Conclusions
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Work health promotion in a changing socio-economic environment
1
Come gather ’round peopleWherever you roamAnd admit that the watersAround you have grownAnd accept it that soonYou’ll be drenched to the bone.If your time to you is worth savin’Then you better start swimmin’ or you’ll sinklike a stoneFor the times they are a-changin’.
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Bob Dylan, 1964
The times they are a-changin’
A new business reality
Continuous Economic Pressure: cutting costs & increasing profits
Need for Flexible People and Flexible Businesses Continuous Technological innovation Increasing complexity of legal framework Changing Work Force: ageing, multi-cultural
structure Importance of: Quality of life, Safe and Healthy
workplaces, Environmental awareness…
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The economic and financial crisis
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Source: EU-Agency for Safety and Health at Work
Health problems
Each year in the EU, 350 million working days are lost due to work-related health problems
35% of workers consider that their health is negatively affected by their work
The costs of workplace-related illnesses in Europe are estimated to be between 2.6% and 3.8% of Gross Domestic Product (GDP)
Mental disorders
Every second person in the EU has been affected by mental disorders at some point in his/her life
The two most common mental disorders among people aged 18 to 65 in the EU are depression and anxiety
The total annual cost for the year 2004 was estimated at € 240 billion in Europe
The majority of these costs (55%) are not covered by the insurance system
Cardiovascular disorders
CVD are the main cause of death in the European Union
They account for 42% – over 1.9 million – of all deaths each year in the EU.
Approximately 24% of all deaths in the working-age population – 225.000 – are attributable to CVD
In the EU, the total cost for CVD was estimated to be € 169 billion a year
Source: WHO
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A major challenge
What about the work life balance?
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Optimistic or pessimistic?
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A pessimist is one who makes difficulties of his opportunities;
An optimist is one who makes opportunities of his difficulties.
Source: Reginald Mansell
Optimistic vs pessimistic vision
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Our optimism needs a sound basis
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www.prevent.be 2CSR: a sound basis for WHP?
What is CSR?
CSR is the integration of social and ecological concerns on a voluntary basis
into business operations, Into the interactions with stakeholders
CSR focuses at a systematic incorporation of economic, environmental and social considerations in the decision making process on company level
CSR links directly to company excellence via excellent performance delivered to customers, shareholders, employees and external stakeholders
Key elements of CSR
CSR is a process, not a condition CSR is based on a voluntary engagement of
companies: it is not a legal requirement It goes beyond legal obligations
CSR has 3 dimensions: social, environment, economics (3 p’s: people, planet, profit)
CSR relates to the way in which activities of the company are carried out: the management policy
CSR focuses on consultation and dialogue
Drivers for CSR
New business opportunities (markets, image) Better control of business risks New ethical considerations Competitive advantage through increased
motivation of employees and a positive effect on productivity
External pressure form stakeholders, NGO’s and media
Social dimension of CSR
Internal social responsibility with regard to employees
Health and safety Human resource management Working conditions Adaptation to change
External social responsibility with regard to society
Local communities Suppliers and consumers NGO’s Business partners
New stakeholders change the context
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Civil Society-NGO’s-Civilians/consumers-Health insurance companies
Companies-Social partners-Managers-Workers-Suppliers
Government-Policy makers-Inspections
Media
New roles
Employers are also entrepreneurs, consumers and civilians
Workers are also consumers, civilans and sometimes neighbours of their own company
Safety and health professionals: may also represent theid company in external
stakeholder dialogues are all too often referring to legal obligations instead of
sound business Work Health Promotion is a more comprehensive
concept
www.prevent.be 3WHP and CSR: 2 sides of the same coin?
Accidents and diseases account for negative: Human consequences Legal consequences Economic and financial consequences
WHP (and OSH) account for Job satisfaction Positive company image Elimination of avoidable costs and focus on
productivity and performance
Impact on company performance
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Competitiviness versus Accidents
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Source: ILO Safe Work – World Economic Forum
Rules for business success
1. Vision
2. Skills
3. Will
4. Sustainability
5. Productivity
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Source: EANPC
Productivity: a holistic approach
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OSH and performance
Source: Mossink, J., De Greef, M., 2002
Organisational characteristics
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Individual characteristics
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Individual needs
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WHP and company performance
Workplace health promotion programme
Individual outcomes less accidents, diseases improved health status
better quality of life more job satisfaction
Organisational outcomesless costs (absenteeism, accidents, diseases)
improved company image, position in the labour market, customer satisfaction
less turnover, better job retentionhigher productivity
WHP programme
Individual outcomes less accidents, diseases improved health status
better quality of life more job satisfaction
Company
goals
Better:working conditionssocial climateorganisational process
healthy attitudesimproved motivationmore commitmenthealthier lifestyle
Company performance
Source: Making the case for workplace health promotion, De Greef, M., Van den Broek, K., 2004 www.prevent.be Investing in Human Capital
Creating a health promoting working environment
Working conditions (physical, psychosocial & mental aspects)Work organisation
Promoting healthy lifestyle
Behavioural aspectsPersonal ResourcesHereditary endowmentPersonal Health Practices Working environment
Health of employees
Company Performance
A comprehensive approach as partof CSR
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4Conclusions
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Conclusions
CSR is a challenging develpment, linked with business excellence
CSR always includes Safety and Health at Work CSR is closely linked with WHP CSR often focusses on new aspects of business and
on voluntary approaches CSR initiatives change the context of safety and
health at work Today, OSH initiatives seldom refer explicitly to CSR
WHP stimulates investments in human capital and contributes toSustainable business excellenceLong-term shareholder valueCorporate social responsibility
WHP is an asset for an innovative, competitive knowledge based company
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WHP is integral part of CSR
The line it is drawnThe curse it is castThe slow one nowWill later be fastAs the present nowWill later be pastThe order is rapidly fadin’.And the first one now will later be lastFor the times they are a-changin’
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Bob Dylan, 1964
Need for sustainability …
Thank you for your attention!
Prof. Marc De [email protected]