HISTORY OF NEARLY 80 YEARS

LEADERSHIP IN INNOVATION

knowledge

Technology

BRANDING

CARING FOR CUSTOMER

Support to the society

WINGS IN DIFFERENT SECTORS

Intelligence every where

History of motorola• Galvin maufacturing corporation was founded

in the year 1928 by Paul Galvin and Joseph Galvin.

• It was named as motorola in 1930. • Most of motorolas products are radio

related ,also the company is strong in semiconductor technology(ic for computers)

• In September 1983 the firm made history of introducing worlds first commercial cellular device.

Where is intelligence everywhere taking motorola today

Motorola’s business segments1)Enterprise mobility solutions

2)Home and network mobility

3)Mobile devices

Motorola at a glance As of 31 dec 07No of employees 66,000 (approx)Key people David W Dorman-chairman

Greg Brown –president and co ceo

Sanjay Jha-co ceo

countries of operation 72Revenue us $ 36.662 bOperating income us$ 553.0 mNet income us $ 49.0 m

R&d expenditure us $ 4.4 b

Bob Galvin’s reign

Born October 9 1922 WisconsinStarted working from 1940 and was president

by 1956Improved the quality of products Increase of turn over from 290 mil to 12 bilBill smith under his supervision developed six

sigma

Type of structure followed

• Motorola till 2004 followed mechanistic structure

• In 2004 Motorola reorganizes new streamline structure

Motorola’s business principles

• Responsibility to society

• Responsibility to customers

• Responsibility to environment

• Responsibility to stake holders and employees

Organizational chart

Motorola financial statement

ATTACK OF THE CLONESGlobalMarket %

Q4 2006

2006 Q4 2007

2007

nokia 36.00 34.70 40.20 38.80

Samsung

11.20 11.30 14.00 14.30

Motorola

22.40 21.70 12.30 14.10

Sony ericsn

8.90 7.50 9.30 9.20

L G 5.80 6.40 7.10 7.20

Others 15.70 18.40 17.10 16.40

total 100 100` 100 100

SWOT ANALYSISSTRENGHTS WEAKNESS

Leader in innovation Less user friendly

Global brand reputation Less penetration

Wide portfolio Fail in supply chain management

Wide distribution Dint realize the potential of Asian markets

Wide customer base

OPPURTUNITIES THREATS

Benefit of brand to widen its product line

Nokia and other competitors

Developing countries Perception of customers

Risk involvement Promotional activities

Very tangible No support from suppliers and consumers

Asian markets

Analyzing Swot for Motorola

Swot matrix Internal strengths

External weakness

External opportunities

strength – opportunitiesstrategy

Weakness- opportunitiesstrategy

External threats

Strength- threats strategy

Weakness- threatsstrategy

Draw backs of the organisation

Supply chain managementPoor brand awarenessReaching customersOrganizational structure

Vision of motorola is to improve lives with the power

of communication

conclusion

• Should end the barbarian wars of the clones

• Should work more on organizational structure

• Should work on supply chain management and dealers

• Promotional activities for boost up in sales

ANY QUESTIONS

B Y SOURCE INTERNET RAMESH YELURI

Thank you