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Presented at IBMT Bangalore in a group discussion on management education.
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MOT – dominant themes
• Technology transfer• R&D management• Triple Helix • IPR• Knowledge management• Innovation strategy• Incubation• Open innovation• Innovation cluster• MOT- curriculum
Technology transfer
• Developed economies theme- transfer of technology from research institutes-at precompetitive stage- differentiation built on the base of generic technology- TLC, Dominant Design.
• Developing country theme- transfer of manufacturing technology from another manufacturing firm- at maturity stage, post product & process innovation, packaged joint ventures.
International Technology Transfer
• ESCAP/ UNIDO lead with programs/ publication on unbundling technology, negotiation, absorption , adaptation and improvement.
• Japanese and Korean models popular as cases.• AIMA offered MOT distance education.
`Management of Technology Change’ probably first Indian authored book used as text.
R&D Management
• Technology wars in Triad economies – heavy investment in R&D, concern about product failures, tools-Stage- gate model , port folio management, technology forecasting,
• Indian version of Stage-gate model proposed.• Cases on Technology Forecasting prepared by
DRDO
launch
trial
testing
development
Scenariowriting
scanning
launch
trial
testing
development
Scenariowriting
scanning
Triple Helix model
• Industry- academic-government partnership – focus on transfer of tacit knowledge on continuous basis- changes in IP ownership model in US universities, spin off ventures Vs License. Emergence of technology parks
• S&T parks established in India – not successful. Large scale University park established at IITM and closed at Central University,Hyderabad
IPR
• TRIPs, changes in patent act,• Patent, Trademark, Copyright, Design, IC
Layout, Geographical Indications, Trade secret,• TRIZ• Intellectual Assets management
10
COVERING PATENT INFRINGEMENT RISKS IN TECHNOLOGY TRANSFER AGREEMENTS
A.S.Rao
Knowledge management
• DOT com boom- Technology becomes Information Technology,
• IT enabled Knowledge Management, learning Organisation, capture of routines for competitive advantage, Hype models
• Indian delivery models of IT solutions,
Knowledge generation-tacit mode
ROUTINES
BEST PRACTICE
ROUTINES
MOBILISED LEARNING
Innovation strategy
• First mover advantage,• Fast second strategy,• Creativity tools,• Front end fuzziness,• Technology acceptance model
Technology Acceptance Model (TAM)
Perceived Ease of Adoption
Perceived Utility
Attitude towards Adoption
PERSONALFactors
-age-qualification-prior experience with technology/ supplier firm
Ease of use
Extrinsic motivation
-perceived usefulness-- enhancing power/ personal benefits
Attitude towards adoption
Apprehensiveness
Intrinsic motivation
- excitement in the novelty-professional needs
User firm specific factors
-prior experience with supplier firm-technology gap/ options-training/purchase practices-organisational culture
Supplier firm specific factors
-prior experience with user-complementary assets-image-deal making capability
Socio-economic factors-national innovation policy-security net
Social pressure- climate for networking-nationalistic feelings-respect for knowledge
Technology-tested / proven- new
Incubation model
• Start-ups – silicon valley models • Importance of risk capital-Angel investors,
venture capitalists, start-up valuation, exit plans,
• TePP created pathways
Fig 2:TePP Innovation Funnel
1st Level Screening
917 792
TePP Screening Committee
123 57
Successfully Completed
Appropriation & Scale-up limitation
Commercialization of Innovation
Diffusion by Imitation
Creativity Phase
Innovation Phase
Diffusion Phase
5000IDEAS
Open innovation
• Tapping global talent,• P&G connect model, Open Innovation theory• Grand challenges,• Idea/ innovation competitions taken on large
scale
Innovation clusters
• Networking theory,• Industrial clusters,• Innovation clusters,• Buzz Vs Global pipeline
MOT – as strategy subject
• Globalization and technology change,• Intellectual assets management,
