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This is the presentation I gave at XPLOR 2009 in St. Petersburg, FL
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ENTERPRISE 2.0More than just technology:
Presented by:Bob LarriveeDirector and Industry AdvisorAIIM
About AIIM International - Members in 146
countries Independent - Unbiased and vendor
neutral Implementation Focused - Processes,
not just technology Industry Intermediary - users, suppliers,
consultants, analysts, and the channel www.aiim.org www.informationzen.org
What is Enterprise 2.0?
Most organizations look at Enterprise 2.0 as the application of Web 2.0 to the enterprise, next generation of Enterprise Content Management technology, or as technology that enables people to collaborate and/or form online communities. Source: 2008 AIIM Market IQ Report on Enterprise 2.0
“A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise” Source: AIIM
Enterprise 2.0 Technologies Blogs Wikis Really Simple Syndication (RSS) Podcasting Social Bookmarking Mashups
Source: redfin.com (commercial offering, mashup of MLSdata with Microsoft virtual earth, local databases on schools, etc.)
Is Enterprise 2.0 Important? 44% indicate Enterprise 2.0
technologies are imperative or significant for their organizations
74% have little to no understanding of what it is Technology, change
Many are incorporating RSS, wikis and blogs to improve collaboration and innovation Source: 2008 AIIM Market IQ Report on Enterprise 2.0 (441)
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Market Drivers Behind
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Enterprise
2.0
Knowledge Management
Innovation Management
User Expectations
Business Intelligence
Business IntelligenceBusiness Intelligence
Web 2.0
Business Trends Technology Trends
Source: AIIM Market Intelligence
Special Recognition
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Web 2.0 and Enterprise 2.0 User Expectations Driven From the
Commercial Web Interfaces Social computing Callable software Technically it’s a pure leverage play
…but Culturally a very different proposition
Worker Models for Enterprise 2.0
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IsolatedFully Engaged
Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
1.0
1.5
2.0
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Enterprise 2.0 Readiness Culture
Propensity for success or failure Measuring change management
(Business) Strategy Putting the E in Enterprise 2.0 ROI fundamentals Beyond a pilot Competitive edge
Technology/Infrastructure Aligned with and support goals and objectives Bolsters culture Changes culture
Technology Culture
Strategy
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What is Information Governance? Accountability for organization’s
information systems and assets Good governance:
Enables the organization to respond to change and new opportunities
Helps foster information exchange with customers, partners and providers
Enables productivity improvements Sustains good information management
practices Ensures compliance with
regulations/legislation11
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Governance Framework
A Sound Governance Framework includes:
People Tools & Technology
Audit
Policies
Processes Standards
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Core Concepts for Governance Policy
Processes and standards for management of information
Management Roles and responsibilities to enact
and enforce governance Organization
Groups and structures required to manage information
13
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Governance 2.0
A defining difference between Web 2.0 and Enterprise 2.0 What's the point of your implementation
of Enterprise 2.0? Who's driving it? What's the fit into other systems? Do specific tools/systems need their own
specialized Governance?
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Basic Governance Structure Enterprise-wide Governance Localized Governance Position as an Enabler not a
Restriction Start from Business Applications,
NOT Tools
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Change Management
New Tools New Rules and Processes New Concepts of Sharing Transition is Difficult
User/Change Management
Respect
Trust Motivation
Vision
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Why is User/Change Management Important? Potential User Impacts
Job definition/role/job security Corporate culture change Exposure Time management
Enterprise 2.0 Can Change All Roles Change can be threatening
Define & position positively, upfront Trust & confidence at all levels is key
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Enabling vs Allowing Change Management needs to foster
changing of responsibilities For both top-down and grass roots Put your money (and time) where your
mouth is Allow time for existing job function while
incorporating new responsibilities Otherwise, likely to "starve" the initiative
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Managing Dissenters
Determine legitimacy of grievances Is more training necessary? Lack of confidence/awareness
Technology/security Community Incentives Changing business model
Managing users and incentives is perpetual and cyclical (and critical)
Conclusion
Enterprise 2.0 changes the way we work and thetools we use to conduct business and communicateInternally and externally.
Enterprise 2.0 is not just about technology, it is about people, process and change.
