Presentation on:

Marketing in Modern Context

Presented By:

Akanksha goswamiSTUDENT OF BHILAI BUSINESS SCHOOL BHILAI CHATTISGHARH

Modern Marketing Context

In 1950s the marketing concept emerged. The marketing concept is aimed at orienting a firm completely towards its customers. Every department from production to finance to human resource should be customer focus.

Traditional marketing concept

Product to be sold to customer

Focus

Selling and Promotions

Means

Profit through sale

volume

Objective

Modern marketing concept

Product satisfaction

customer need

Focus

Marketing Mix

Profit through

customer satisfaction

Means Objective

Modern Marketing 4 P’s

Product Price Promotions Place

Product Decisions

Branding Quality Features

Pricing Strategies

Penetration

Skimming

Competition

Product Line

Bundle

Psychological

Promotional Mix

Advertising

Public Relations

Sales Promotion

Personal SellingDirect

Mail

Place

Manufacturer

Consumer

Manufacturer

Retailer

Consumer

Direct Distribution Indirect Distribution

Conclusion

As per the new concept of Marketing, its not about only selling the products to the customers. In present scenario, marketing is all about to satisfied the customer and providing the excellent services to establish brand image in consumers mind.

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