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Monetization Models with
Performance based Affiliate Marketing
for the Web 2.02008-11-05 | zanox group
Sebastian Wallroth | Director Innovation & Cooperation
zanox | 2008-11-05 2
Agenda
2
How to monetize?
Schnupperkurs performance marketing
Case studies
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Förderverein (Germany)
Display Advertisement
Premium User
Awards
Funding Sources
Affiliate Marketing
Direct Marketing
Shop
Market Research
Paid Search
Newsletter Marketing
Virtual Goods
Virtual Currency
Sponsoring
Data Mining
How to monetize an Online Community
Merchandising
Venture Capital
Patronat
Events
Paid Links
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Schnupperkurs performance marketing
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Schnupperkurs performance marketing
Advertiser: 2,000 programmes, big brands
Admedia: textlinks, banners
45 Mio product data: hardware, books, fashion, food, flights, insurance, mobile, etc.description, images, price, trackinglink, etc.
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Schnupperkurs performance marketing
API
– SOAP / WSDL
– RESTful XML
– RESTful JSON
Enrich you application using real products
– Request http://api.zanox.com/xml/products?q={search query}
– Receive XML result
– Integrate it into your application
http://wiki.zanox.com/en/Web_Services
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Case study | what should I read next?
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Case study | iRead.com
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Case study | facebook.com : shoes
value: fun, self-expression, shopping list, wishlist
monetization: display ads, performance marketing
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Case study | polyvore.com
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Case study | brigitte.de Kleiderschrank (OTTO Group)
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Case study | iliketotallyloveit.com
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Case study | slifter.com
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Case study | tripit.com
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Case study | cokefridge.de
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Case study | smeet.de
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Case study | infoclips.tv
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Sample advertiser
Banner: 140
Text: 42
Flash: 71
Interactive Admedia: 6
Think ahaed banners.
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Think ahaed banners.
Ad media Views Clicks Sales % Sales
S clean
% S clean
Views / Sales
Views / Clicks
Clicks / Sales
Textlink Common 654.065 298.980 1.244 56 - 526 2 240
Banner Common B 13.918.840 29.022 389 18 - 35.781 480 75
Product Deeplink 19.043 17.445 328 15 - 58 1 53
Interactive Admedia A 120.593 2.795 108 5 108 43 1.117 43 26
Banner Common A 523.961 477 36 2 36 14 14.554 1.098 13
Banner Category A 118.093 663 17 1 17 7 6.947 178 39
Banner Special B 2.369.871 4.456 8 0 8 3 296.234 532 557
Interactive Admedia B 182.427 98 8 0 8 3 22.803 1.862 12
Textlink Special B 2.998 26 8 0 8 3 375 115 3
Banner Special A 829.637 437.135 6 0 6 2 138.273 2 72.856
Textlink Special A 1.774 44 6 0 6 2 296 40 7
Banner Category B 195.110 235 5 0 5 2 39.022 830 47
Banner Special C 259.212 233 5 0 5 2 51.842 1.112 47
Flash Special A 214.220 1.847 5 0 5 2 42.844 116 369
Banner Common C 1.374.351 543 4 0 4 2 343.588 2.531 136
Contact
zanox Group | Stralauer Allee 2 | 10245 Berlin
Telefon +49 (0)30 50 9691-0 | Fax +49 (0)30 50 9691-99 | [email protected] | www.zanox.de
Think ahead banners.
