MODERN PRACTICE MANAGEMENT.

Our Profession Faces New Challenges

• Educated Patients

• More Discerning Patients

• Much More Challenging Market Environment

• Possible Changes In Legislation

• Possible Regulation

WHAT IS YOUR COMMERCIAL STRATEGY?

And How will you achieve it?

2007 2008 2009 2010 20110

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Growth

Growth

LONG TERM COMMERCIAL STRATEGY

• To Succeed

• To Grow

• To Gain More Market Share

• To Retain Patients

• To Encourage Referral

• To Capture New Patients

What About

• Growing The Available Market

• Increasing Profession Efficacy Acceptance

• Increasing Profession Perception

These are concepts you need to think

about

Patient Retention & Patient Referral Will Secure Your

Business

Your Future Lies In Your Existing Patients

They Hold The Key To Your Financial

Health

They Are The Cheapest Manner Available

To Consolidate And Increase Your Market

Share

They Will Also Help Grow The Available

Market

HOW DO YOU PLAN TO

ACHIEVE THIS LONG TERM STRATEGY ?

All Strategies Need Planning & Tools For Tactical

DeploymentAvailable Tools For Effective Practice Management

Effective Practice Management Is Key To Your

On-going Success1. Customer Relationship Management

2. Targeted And Well Defined Marketing

3. Patient Journey Management

4. Patient Engagement Strategies

5. Auditing And Test Verification

CRM !

Think About Why

Because It will Supply You The Data You Need To

Manage Your Patients And Make Qualified

Commercial Decisions

New Patient Engagement Tools

Why?

Put Simply, Because You Have To In Order To

Secure Your Business

But First, Cover Your Basics

The Basics

Presentation

Point Of Sales Display

Staff

Simply Put;

Do You Leverage Your Practice ?

Do you ensure that your practice environs sell you and add to the Patient

experience ?

The Patient Experience Is

Your Brand

Your Web Presence

• Is it a modern website?

• Has it been re-designed in the last year?

• Is it clean, clear of clutter, media rich with a regularly updated news section?

Think Strategically

Manage Your Practice

Manage Your Patients

Engage Your Patients

Regularly On An Emotional Level

Be Innovative

Thrive