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Modern BusinessAhmed Saif
Sch
ool o
f e-
Mar
keti
ng
Poke The Box
When was the last time
you did something for the first time?
(Initiative)
How Do Computer Programmers Learn Their
Art
Life is like a puzzle !There is only one way to solve it
By poking
A Guide about Starting
Tow Main Reasons Not To Start
laziness
Curiosity
Risk
Fail
"The safest thing you can do feels Risky,
and the riskiest thing you can do is to play it
safe"
The More you do, the more you fail,
the more you learn the more you succeed
Starting doesn't mean “I’m starting to think
about it or we're going to meet on this”
Starting Means
“Going beyond the point of no return”
“Committing Making something happen”
3 Rules of Doing Initiatives
#1Go to Work on a Regular
Basis
#2Make your Schedule Before You
Start
#3Don’t Allow Setbacks or Anxiety or
problems to Make you take aNap
Google Poke The Box
Define quality
Good Enough
Without Defects
Now We Have To Go Beyond Quality
Be Remarkable
Being Remarkable
Demand Initiative
Apple VS Dell
Mediocrity
Compliant Workers Initiator Workers
Use their Bodies Use their Brains
Doing exactly what they told
Focus on inventing something new
They trade their time with your money
They trade their time with our achievement
They make mediocre products
They made remarkable products
They obey the company They love the company
Kind Of Capital
Financial Capital
Money in the bank can be put to work on a project
Physical Capital
Plant, machines,tools and trucks
Prestige Capital
Your reputation and brand value
Intellectual Capital
Smart Employees, Software systems, access
to people with insight
Network Capital
People you know, connection you can make,
TRIBE you can Lead
Instigation Capital
The desire to move forward, the ability & the
guts to say yes
This Might Not Work!
Marketing is King
Part 2
The Science of Quitting
When to Quit &
When to Stick
I Feel Like Giving Up
But
Quitters never win, winners never quit
Bad Advice
Winner Quit the wrong stuff
&Stick with the right
stuff
Being the best in the world
Reword
#1 Get ten times the benefit of #10
2 Reasons why this matter
#1 People have no time and they don’t want to take risk
#2 There is a room in the top for only few (Scarcity)
If you are not sold on being the best in the world, you probably
don’t need this session
Quitting Curves
The Cliff Curves
The CUL-DE-SACdead end
Not that bad, not that good
The DIP
The Dip is the secret to your success
The brave Decision The mature Decision The stupid Decision
The Cliff & the CUL-DE-SAC will lead to the same
pointFailing
Not the good failing
Jack WelchCEO GE,
“If we cant be #1 or 2 in an industry we must Quit
The lie of Diversification
You fail to be the best in the world because of
two reasons
Wrong PlanGaving up
Seeing The Curves in Advance
The Big Opportunity
Average is for Losers
V.Good is bad
Get in your comfort zone
After reshaping it
Map is not the location
Pick Yourself &
Let The People Reject You