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How to get the under 25 target groups to open up in focus groups and other coversations.
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Moderating
Conversations with
Millennial Target Groups
Talk to the
hand not
them It yield’s
truer respons
es
Remember UR
talking to them
BUT they
are…
FML...get to the point
Cut the warm up
It’s irksome
It makes me feel
uncomfortable
Destroy familiari
ty & create
the true data
