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This presentation was given at ISA's Automation Week in Orlando held on September 24-27th, 2012 by Juliann Grant, VP at Telesian Technology. The presentation looked at the rapid growth of mobile applications and specifically at mobile applications pertaining to social media, productivity, and engineering.
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Standards
Certification
Education & Training
Publishing
Conferences & Exhibits
Mobility and Apps The Intersection of Productivity
in Business
By
Juliann Grant, Telesian Technology
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Juliann Grant
• Lifelong marketing professional• Vice President at Telesian Technology• Social Media Community Manager, ISA• Director-Elect, Management Division ISA 2013
A view of the future
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Hello Juliann…
I see you are shopping in Macy’s today
May we suggest…
ContextualLocation-basedPersonalE-commerce
Mobile Devices … not for just for kids
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More than 110M smart phone owners in USAndroid 51%iPhone 31%
234M Americans 13+ use mobile devices 50% have scanned SKUs to compare
products while in a store35M Tablets
52% Tablet owners made/completed a purchase onlinePrice comparisonsRead consumer ratings
Rise of the Digital Omnivore
• “We are entering a new digital era, an era where people are connecting with content and with brands through multiple screens – through their PC, TV, smart phone, and media tablets, we call this the rise of the Digital Omnivore.”
Mark Donovan, comScore SVP for Mobile at www.comscore.com
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What are we doing on our phones, tablets?
• 74.8% Sent text message to another phone• 73.6% Checked email• 51.1% Used downloaded apps • 49.8% Used browser• 36.7% Accessed social networking site or blog• 33.5% Played Games• 27.0% Listened to music
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Comscore: http://www.comscore.com/Press_Events/Press_Releases/2012/7/comScore_Reports_May_2012_U.S._Mobile_Subscriber_Market_Share
The App Scene: The wildest garden yet
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Gartner predicts that app stores will facilitate 70B app downloads by 2014
So far….500,000 iPhone apps225,000 iPad apps10B Android appsAnd counting…
Top App Downloads
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5 Games3 Social2 Productivity/Entertainment
5. Google Maps
6. iBooks
7. Angry Bird Seasons
8. Fruit Ninja
9. Talking Tom
10. Twitter
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App types
• Games• Location-based Services• Social Networking• Productivity• Engineering • Mobile Search• Mobile Payment/Commerce• Email• Video• Enterprise
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Location-Based Services
• Groupon, Living Social, Gowalla, Yelp• Why:
– 54% for Discounts– 21% badges, status awards– Meet friends
• Biggest hurdle: Security concerns
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Social Networking Chat & Messaging
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Photography
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Social Networking Cont’d
• Facebook– Facebook– Facely– Friendcaster (Android)– Sense (Android)– Flow (Android)
• Twitter– Twitter– Twitterific– Twinkle
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Social Networking
• Social Aggregators: – Hootsuite– Tweetdeck– Path– Seesmic– Sprout
• Music– Pandora– Spotify– Last.FM
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Productivity Apps
• Any platform– DropBox– Evernote– FedEx Mobile– Instant Meeting– ODF Viewer– Save Meeting– OpenTable– Barcode Scanner
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Productivity Apps
• Android:– Dropbox– Evernote– FaxApp– Toggl – time management– Time Tracker– Evi – virtual assistant comparable to Siri– Easy app manager– Handy Scanner Free PDF– Google Launcher– Touch Down (synch microsoft email accts)
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Top iPad Apps for Engineering
• TurboXViewer• Autodesk CAD WS• Nastran• Engineering Unit Conversion from Active Minds• Rockwell Automation Small System Sketcher• Siemens Sirius eAssistance DocuFinder• Siemens Team Center Mobility – works with PLM app• Gauge Finder• powerOne Financial Calculator by Infinity Softworks• Compressible Flow Calculator by BS Software• HVAC Professional
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Case study: Customer facing application
• Sales Reps: Detailed specs on Powersource products
• Distributors and sales teams have immediate access to data on more than 200,000 products
– Engineering– 3D parts modeling – Ordering lead times
• http://www.industryweek.com/companies-amp-executives/mobile-apps-break-manufacturing
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Case Study: Brewery Application
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• Aurora Industrial Automation– Real time access to plant floor data thru
Rockwell FactoryTalk, Viewpoint, Vantage Point
Brewery App
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In the World of Apps: Be Like the Doc
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Be curious
Experiment
Be willing to fail
Practice safe app sharing
Questions?
Juliann M. Grant
Twitter: @julianng
LinkedIn: http://www.linkedin.com/in/julianngrant
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