Mobile websites - The Hidden Mobile Website Sales Opportunities Revealed

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Gain New Clients The Hidden Mobile Website Sales Opportunity Revealed

Andrew R Edwards | 24-07-2014 | Brisbane

2014 Andrew R Edwards | www.andrewredwards.com

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How Powerful Is Mobile? Google Answers

Survey How Many Have Searched On A Smartphone On Google?

Search On Your Phones Now - Sell my home

Search on Your Phones Now - Sell my home

sellmyhouseonline.com.au

Now Search On Your Own Website

Please ask questions What would you like to know?

9 Years Full Time Internet Marketing Lead Generation

Many of them I still work & stay in touch with today, including the senior director of search for eBay and the senior advisor to Barack Obama for Social Media (photos of David Bullock and the eBay guy with snippets of the testimonial)

I thought Social Media and tracking its results was a waste of time as you may do, 4 years ago however I kept my mind open to change.I have had to change my business model many times to keep ahead of the competition and focusing on ROI for clients, has really shown what you can achieve when you track & testyour marketing

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Powerful Free Gift End Of The Seminar ($597 value)

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5 Essential Steps

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Why is a mobile optimised website essential for leads?

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How to track your success & ROI

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The 4 essential benefits your mobile app should include

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5

Importance of

mobile advertising

Mobile website best practices

5 Essential Steps

Step 1

Why Use Mobile Websites To Boost Your Leads?

Australia Leads The World

29M mobiles

9M smart phone users

Your prospects

How do they see your website on a mobile?

Source : Chamber of Commerce Queensland business survey for 2014

Smartphones in everyday activities

Smartphones are the most common starting place for online activities

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Most searches online now start on a smartphone

Digital Media Overtaking TV Mobile Trend US & Australia

Source:

Thinkwithgoogle

Most Important Mobile Website & Apps Features

Are you using Email Marketing for your websites promotion?

http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/

42% recipients will delete the emails which are not displayed correctly on their mobile devices

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Ultimate mobile email usage statistic

Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type.

eMailmonday (2014)

Ultimate mobile email usage statistic

68% of Gmail and Yahoo! User`s opens occur on a smartphone or tablet

Litmus (Dec 2013)

What Does This Mean For Your

Sales & Leads?

http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/

Mobile Optimized Email Newsletters?

Only 25% email marketers are optimizing their newsletters for mobile viewing

Survey - Are You Optimized For Email?

Two Key Trends In The Australian Market

Lack of understanding around mobile integration with other

communication channels

Lack of urgency around the move to mobile compatible platforms

Continue to lose more leads & sales from mobile visitors

Pellegrino said the two key trends in the Australian market are the lack of understanding around mobile integration with other communication channels for example 57% of smartphone users actively searched on their mobile device after seeing an ad on TV.

Another issue, according to Pellegrino,is thatthose agencies and clients who do have a sense of how mobile integrates with other messaging activity,have a surprising lack of urgency around the move to mobile compatible platforms, preferring to wait for the perfect solution in six to nine months time,rather than implementing interim measures straight away, even though according to Googles data, 61% of mobile users surveyed said they were unlikely to return to a site that they had trouble accessing from their phone.

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Insufficient Knowledge Of Online Marketing Techniques

Roadblock in the path of many businessessuccesses

The Smartphone Revolution Is Happening Now

Is your website ready to take advantage of the opportunity?

Step 2

Free ROI Measurement Tool

How can your business benefit from Google Analytics?

What is ROI?

Page Efficiency Analysis Report

How well is it doing its job?

Page Title

Conversion Analytics

With the Google Analytics Conversion Suite you can go beyond pageviews and visitor counts. See how all your digital marketing channels work together to bring visitors to your site. Measure sales, downloads, video plays, and other actions that are of value to you. Understand why some visitors buy from you and others dont -- so you can adjust your site and your marketing programs to meet your business goals.

http://www.flickr.com/photos/68751915@N05/

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Mobile Overview Report

Audience > Mobile > Overview

The Mobile Revolution Is Here Now

Google Survey Statistics

Once a business website is optimized for mobile use;

64% increase in visits & 50% increase in conversion rate

How can this help you in your business?

10% increase in conversions =

Increase in sales & profits

One Slide can be added after this one:

Content -

How this can help you in your business?

This can be used as conclusion:

Just imagine a 50% increase in conversion, which means a 50% increase in sales.

More sales is equal to more profit & growth.

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How Do You Feel At Missing These Opportunities?

Who would like to increase their sales & profits?

Conclusion

Need to be clear on mobile & desktop objectives

Knowing user behavior = Increased sales & leads

Questions?

Step 3

Mobile Apps Lead Generation

48 Billion apps downloaded from Google Play

Google plus have also overtaken the mobile market. With around 48 billion apps downloaded so far from the Google Play, it is giving a tough competition to other platforms.

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Google Play Video

You need to understand what & who, is your target market?

http://www.flickr.com/photos/ddebold/4434748226/

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Mobile Website

Mobile App

OR

This totally depends on budget really. According to your budget you can decide what to rely on. A mobile app, a mobile website or even a mobile advertising campaign would work best. Also there are other options in the form of enhancing your existing mobile website. But above all the most important factor is tailoring your website according to your customers need.

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The Top 7 Features Your Mobile App Should Have

Push Notifications

Andrew Edwards (AE) - need 7 separate slides, 1 line of text each + separate images from Presenter Media.Look the description not for apps images, e.g 1 click, coupon (Discount), map, etc

Location-based messaging




Mobile Payment



Social Integration



Geo-location and Maps Integration



One click contacting


GPS Coupons


Mobile Apps Lead Generation Business Outcome

Social Media summary + sharing

Pre sell your product & service

Need to market them

McDonalds Case Study

4 Different Types Of Successful Mobile Apps

Repetitive Users

Checking for the same piece of information, over and over again

E.g News updates

Bored Now Users

People waiting in trains, cafes or airports

E.g. Games, educational

http://www.flickr.com/photos/teromakotero/8705861207/

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Tesco QR Codes Sales Idea

Urgent Need Users

Need to find something fast like directions

http://www.flickr.com/photos/wongjunhao/2700164079/

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Business Users

Save them time or money

Make a business how to app

http://www.flickr.com/photos/mikecogh/9326829006/

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v s

Mobile App tools for Banking

New Comm Bank App

DOWNLOAD

commbank.com/smallbusinessapp

Questions?

Step 4

Please ask questions or

A Missed Opportunity?

Mobile Website Case Study Video E Bookers

Source:

Thinkwithgoogle

Source:

Thinkwithgoogle

Spending On Mobile Paid Ads

$9B

$28B

$13B

$19B

$23B

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Spending On Mobile Paid Ads Vs. Other Media

39.50%

51.90%

65.70%

75.90%

85.90%

2014

Column1

MobileOther0.3950.605

2015

Column1

MobileOther0.5190.481

2016

Column1MobileOther0.6570.347

2017


2018


Desktop Ads v/s Mobile Ads Target Landing Pages To Create Leads

Local Ads On The Google Maps Mobile App

Attract new customers looking for local businesses

Google map

Your ad

59% Australian Smartphone Users View 1st Page Ads On Google

You need SEO for mobile websites as well

Ads Noticed By Age Group - Banking Sector

Local Offline Store Traffic Can Be Increased

Google maps extensions

Call extensions

Comcast (USA phones) + 270% higher click through on locals ads

Case Study - Ticketsnetwork.com

Desktop Website

Dedicated Mobile Website

Ticket sales grew by 184% in just 4 months

Conclusion

Take advantage of many types of mobile only adverts to boost your leads

Questions?

10 Minute Audience Exercise What would you want to include on a mobile website?

Step 5

Your Desktop On A Smart Phone A Good Experience?

Entrance

(Call to actions & other important information)

A mobile visitor will see only this section of your store

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Like this?

OR this?

4 out of 5 Websites Not Optimised For Mobile

If Your Competitor Has A Mobile Website

Imagine the consequences of not having a dedicated mobile website?

Lost sales from visitors and all the repeat purchases

Multiple Industries Using Mobile Websites

GreenShareCar

Pizza Hut

GIO

Caravan Clothing

Your Desktop Website On A Mobile?

A good or bad user experience?

10 best practices + marketing strategy

Web developer discussed mobile in depth? Specialist?

A Nasty Experience. Easy?

Thought it would be quick

Included responsive design

Used template first -Formatting challenges, browsers

OR

Responsive

Dedicated?

This is Slide #67

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Dedicated Mobile Site

Responsive Web Design

vs

Responsive Web Design v/s Dedicated Mobile Site

Usability issues

Slower performance

Lower conversions

Responsive Web Design Key Issues:

Responsive Web Design v/s Dedicated Mobile Site

Speed Quicker

Increased leads & sales

Targeted content

Dedicated Mobile Site Key Benefits:

Mobile Site Best Practices

10 Mobile Site Best Practices

Simplify navigation

Keep it quick

Design for visibility


Make it easy to convert

Make it accessible

Be thumb friendly


Make it seamless

Make it local

Use mobile site redirects


Listen, learn and iterate

SPEED MATTERS

How fast does your mobile website load?

How fast does your desktop website load?

What is the ideal load time of a mobile website?

One Second

* Google

7 seconds* average for a typical mobile website

1 second additional delay in page load will cost you

7% of sales are lost

9.4% decrease in page views

8.3% increase in bounce rate

Slow loading Slow internet speed

=

=

Slow loading Poor website design

Very slow loading siteFrustrated visitorsLost leads & sales daily

Designing for mobile is not same as designing for desktop

NEXT STEPS

Test for loading time speed

Above the fold content visible in 1 second or less

Experience in optimising issues like this is where sales increases can be extraordinary

Your Amazing Sales Opportunity

Get in contact with our office today to apply for a FREE REVIEW of your loading times & website

Mobile Free Videos

Subscribe to our channel for

more valuable info

youtube.com/Askandyadvicenow

Summary Review

Mobile consumers in Australia lead the world Variety industries

Many desktop websites on a mobile = Bad user experience

Your local customers are searching on Google on their mobile

Summary Review

Opportunity to increase sales from existing web visitors

Dont assume your developer has the 'answers

Low Investment

What Matters?

Vision of opportunity to grow your business

Decision making attitude

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How many people have searched on a mobile website?

Questions To Guests

Survey Dedicated Mobile Website (Not responsive)?

Conclusion

Do not lose out on the growing market & opportunity of mobile marketing

Make sure that you work with experienced providers

Order Your Lead Generation Mobile Website

andrewredwards.com/MobileWebsiteOffers

Services To Generate More Sales & Leads

Contact Andrew & The Team

www.andrewredwards.com

[email protected]

T: 07 3103 3265 & M: 0401 445 019

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