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A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of mobiel websites/mobile marketing, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: [email protected]
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Mobile Marketing & Mobile Websites
Kris Chislett
• Owner at BlogYourWine.com
- Online Strategy
• Owner at
• MobileWineryWebsites.com
- Mobile Website Design
• Cell: 904-472-1727
Context of “Mobile” for this Presentation
It’s a phone – NOT an iPad, Kindle etc.
What EXACTLY is a Mobile Website?
• A Mobile Website is NOT an app.
• No downloading involved.
• Automatic redirection on a mobile device.
Apps vs. Mobile Websites
Mobile Apps vs. Mobile Websites
How Does Your Website Look “Mobily?”
When was the last time you viewed your website on a mobile device?
39% of smartphone users admit to being on their mobiles in the bathroom
When was the last time you viewed your website on a mobile device?
Mobile is local.
The Relevance of Mobile.
• Google Keyword Tool showing “restaurant” mobile search.
Over 30 million people searching for “restaurant” or “restaurants” on a desktop computer
The Relevance of Mobile.
• Google Keyword Tool showing “restaurant” mobile search.
Almost 25 million people searching for “restaurant” or “restaurants” on a mobile device.
The Relevance of Mobile.
3.4 million people searching for “winery” on a desktop or laptop.
The Relevance of Mobile.
1.2 million people searching for “winery” on a mobile device.
The Relevance of Mobile.
22,000 people searching for “texas winery” on a desktop or laptop.
The Relevance of Mobile.
9,900 people searching for “texas winery” on a mobile device.
Key Features of a Mobile Website
Click to call
Key Features of a Mobile Website
Click to map
Key Features of a Mobile Website
Optimized forms
Key Features of a Mobile Website
Condensed Information
Key Features of a Mobile Website
Readability
Mobile Recommendations
• The click to map/call should be at the front.
• A mobile website should NOT be your desktop website, made to fit on a smaller screen.
• Should be built separately.
• Text should be legible without the need to zoom in.
• Simplified menus, requiring minimal “work” from the user.
Cost
• >$5,000+
• I recommend under $1,000.
• Monthly hosting fees are low.
• eCommerce integration significantly increases costs.
Mobile Email Marketing
Conclusion
• Mobile websites are affordable…but you get what you pay for!
• Mobile doesn’t require a full website redesign.
• You have no choice.
• You’d be ahead of most other businesses in the adoption of mobile.
Thanks for listening!
Any Questions?
Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline Strategy Mobile Website [email protected]: 904-472-1727
