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Title Sponsor Gold Sponsors
Silver Sponsors
Premier Sponsor Bag Sponsor Workshop Sponsors
MRMW Berlin Sept. 23-26, 2014 #MRMW
Association & Media Partners
Event App Partner
Networking Reception Partner Exhibitor
MRMW Berlin Sept. 23-26, 2014 #MRMW
Vers
ion Q
3 2
014, v2
.2
PRESENTATION NAME
Mobile Research
Trends
Laggards and ‘Early Adopters’ - Which
industries are where, and why? 01
The impact of ‘Mobile First’ on response rates:
what is the cost of standing still in a mobile
world?
02
4
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
2012 2013 2014
Mobile Access of Surveys:
The Development in our Data Center
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen
%
35
30
25
20
15
10
5
How many people access surveys
on mobile devices?
8
2012 2013 2014
%
35
30
25
20
15
10
5
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen
%
35
30
25
20
15
10
5
Go Go Go!
9
2012 2013 2014
%
35
30
25
20
15
10
5
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen
%
35
30
25
20
15
10
5
Mobile Access to Survey - Results
10
2012 2013 2014
%
35
30
25
20
15
10
5
Rankings 2014
1 Media 49%
2 IT / Telco 22%
3 Market Research 20%
4 Scientific Research 19%
5 Manufacturing 11%
6 Finance 9%
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen
200
175
150
125
100
75
50
25
Survey Completion on Smartphones
12
2012 2013 2014
200
175
150
125
100
75
50
25
0
DESKTOP COMPLETION RATE: INDEX 100
LA
UN
CH
MO
BIL
E 1
ST
200
175
150
125
100
75
50
25
Smartphone Completion Rate:
Top 3 Responsive
13
2012 2013 2014
200
175
150
125
100
75
50
25
0
Media MR IT / Telco
DESKTOP
COMPLETION
MO
BIL
E
1S
T
200
175
150
125
100
75
50
25
Smartphone Completion Rate:
Responsive vs Fixed Width
14
2012 2013 2014
200
175
150
125
100
75
50
25
0
Media MR
DESKTOP
COMPLETION
MO
BIL
E
1S
T
Source: QuestBack Data Center Bremen
IT / Telco
200
175
150
125
100
75
50
25
Smartphone Completion Rate:
MR Responsive + Fixed width
15
2012 2013 2014
200
175
150
125
100
75
50
25
0
MR
DESKTOP
COMPLETION
MO
BIL
E
1S
T
Source: QuestBack Data Center Bremen
Responsive
Fixed width
16
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
2012 2013 2014
Mobile Access of Surveys:
Source: 51,2 Mio Surveys from 1.2012-9.2014, QuestBack Data Center Bremen
Title Sponsor Gold Sponsors
Silver Sponsors
Premier Sponsor Bag Sponsor Workshop Sponsors
MRMW Berlin Sept. 23-26, 2014 #MRMW
Association & Media Partners
Event App Partner
Networking Reception Partner Exhibitor
MRMW Berlin Sept. 23-26, 2014 #MRMW