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©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN Mobile Recruiting Essentials for Staffing Firms Mobile recruitment today and how recruitment firms can gain from these trends, tips and insights Alex Charraudeau Media Solutions Consultant #Staffing #HireToWin

Mobile Recruiting Essentials for Staffing Firms

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Mobile is no longer the future of recruiting, it’s the present and Search and Staffing professionals can no longer afford to ignore it. Click through for tips on how to form your mobile recruiting strategy and what you can do right now to be better at mobile recruitment.

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Page 1: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

Mobile Recruiting Essentials for Staffing Firms

Mobile recruitment today and how recruitment firms can

gain from these trends, tips and insights

Alex Charraudeau – Media Solutions Consultant

#Staffing #HireToWin

Page 2: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

Alex Charraudeau

Ex-recruiter

6 years as a recruitment marketing guy

Web design, development, brand strategy, search marketing, email

marketing, social media strategy

At LinkedIn I help recruiters get the most out of LinkedIn

ABC

(Always be

connecting)

LinkedIn

Twitter

Google+

Page 3: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

Mobile Recruiting Essentials for Staffing Firms

Introduction to mobile and mobile recruiting

What recruitment companies say about mobile

The 3 Mobiles: Social sites, Apps and Mobile websites

5 tips for a successful mobile strategy

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Page 4: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

Introduction to mobile

34m unique UK users accessing the web on mobile each month

37.5m unique UK users accessing video online

17.5 Million Average Daily Visitors in the UK to mobile sites

4

Sites with the most mobile traffic Top sites by visitor traffic

ComScore UKOM Digital Marketing Overview January 2014

Page 5: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

Introduction to mobile recruiting

5

49%

Mobile recruiting is NOT a top priority for our company

29%

We don’t know where to start with mobile recruiting

20%

Our career/recruitment site is optimised for mobile

20%

We are looking to invest in mobile recruiting tools for our talent acquisition team

18%

Our job postings are optimised for mobile

13%

We have invested adequately in making our recruiting process mobile-friendly

LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries

Page 6: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

Introduction to mobile recruiting

The top downloaded apps when

you search for “Jobs” on Android

Some have had over 10,000,000+

downloads

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Page 7: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

LinkedIn mobile traffic has grown from 8% in 2011 to over 38% at

the beginning of 2014

Introduction to mobile recruiting

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2011

8%

2012

19%

2013

30%

2014

38+%

Turkey and Singapore see 50+% of

LinkedIn traffic from mobile

1/3 of job views come from mobile

124+ profiles are viewed every second on

a LinkedIn mobile

LinkedIn Earnings call October 2013

Page 8: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 8

What recruitment companies say about mobile Jenny Potter – Marketing Manager

Aspire Global Networks

Mobile is becoming increasingly

important in recruitment and this is

reflected in Aspire’s stats over the past

year.

Mobile traffic has gone from 12% traffic

coming to us via mobile this time last

year to over 25% now.

First and foremost a mobile site needs

to be easy to navigate and quick to

load.

2013 2014

Page 9: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

At Aspire all candidates

registered on our desktop sites

can quickly and easily apply to

roles from their mobile, saving

them from having to move

devices and potentially

forgetting to return later.

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What recruitment companies say about mobile Jenny Potter – Marketing Manager

Aspire Global Networks

Page 10: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 10

What recruitment companies say about mobile Claudine Edwards – Marketing and PR Manager

Oliver James Associates

Looking for a new job whilst

being currently employed can

be tricky so job seekers are

increasingly looking to be able

to search for new

opportunities away from

prying eyes.

This is where mobile devices

come in to their own and offer

the option for “private” job

searching. In the last year,

visits to our website via mobile

devices have definitely risen.

Page 11: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 11

What recruitment companies say about mobile Claudine Edwards – Marketing and PR Manager

Oliver James Associates

The mobile version of

ojassociates.com is geared

solely towards job searching

and application, to further aid

job seekers we have added

quick apply widgets such as

Apply via linked in.

Since launch we have seen an

increase in mobile

applications as well as overall

visits from mobiles and tablets

which now account for around

12% of all of our traffic.

Page 12: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 12

What recruitment companies say about mobile Kim Pasteau – Marketing Manager

Lawrence Harvey Group

We recognise the urgency and necessity to take full advantage of

mobile recruiting, the statistics and information on the trend cannot

be ignored.

Improving the users experience via mobile and tablet is of the

upmost importance, especially as we are talking about reaching a

huge percentage of active and passive candidates.

With 70% of people accessing the internet from mobile devices, it’s

imperative that us in the recruitment business are not left behind

the curve and optimise our websites accordingly.

Page 13: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 13

What recruitment companies say about mobile Special thanks to our contributors!

Page 14: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

The 3 Mobiles: Social sites, Apps and Mobile websites

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Page 15: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

The 3 Mobiles: Social sites, Apps & Mobile websites

66% of internet users have used a mobile

for social. 64% have used a tablet.

200 million users send over 400 million

tweets daily, with nearly 60% of tweets sent

from mobile devices.

30% of jobs viewed on LinkedIn are seen

from mobiles.

Mobile daily active users of Facebook were

556m on average for December 2013, an

increase of 49% year-over-year.

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http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/

http://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch

http://investor.fb.com/releasedetail.cfm?ReleaseID=821954

Page 16: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

The 3 Mobiles: Social sites, Apps & Mobile websites

Building an app is different to having a

mobile optimised website.

People will have to download your app from

either your site or from an app store.

These enable you to have your branding on

their devices and push messages and

notifications direct to their mobile devices.

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Page 17: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

The 3 Mobiles: Social sites, Apps & Mobile websites

Mobile websites can either be a different

version of your website or can dynamically

resize to a mobile screen – this is called a

responsive site.

Mobile websites don’t need to be

downloaded.

Mobile sites should be faster to load than

your normal site and therefore help with

your search engine rankings from a mobile.

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http://searchengineland.com/breaking-the-mobile-speed-barrier-for-seo-gold-179927

Page 18: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

The 3 Mobiles: Social sites, Apps & Mobile websites

Having a mobile website substantially decreases your bounce rate.

Mobile optimised sites have a bounce rate of 26% - lower than most

standard desk top sites (46.6%).

Site engagement increased by 56% in terms of time on site and

pages visits increased by 65% when presented with a mobile site.

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2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform

Page 19: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

5 tips for a successful mobile strategy

1. Do your research

2. Build your foundations

3. Outbound reach and inbound attraction

4. Think conversions and workflows

5. Analyse, review, improve

Page 20: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

1. Do your research

Speak to your candidates – are they using their mobile for jobs /

their career?

Do actual research – poll your database

Don’t waste your time!

Look at your Google analytics

– (go to Audience, Mobile, Overview)

Internal audit on time, resources and competence

Is this worth your time?

Speak to your LinkedIn contact about mobile

usage in your market

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Page 21: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

48% of CXO, VP and Director level professionals in the UK use

LinkedIn on their mobile

Dutch IT professionals access LinkedIn on mobile 53% of the time

47% of Norwegian Engineers use mobile LinkedIn

Finance professionals in Germany use mobile LinkedIn

44% of the time

1. Do your research

UK Industry LinkedIn Mobile use

IT 37%

Construction 33%

Finance 40%

Medical 32%

Consumer 38%

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Page 22: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

2. Build the foundations

Build a mobile optimised website

If you are a recognised brand with a high volume of jobs or need to

manage a workforce then consider an App

Post jobs to LinkedIn

Use employee branding on LinkedIn

Share content that is easy to consume on mobiles

Make application processes frictionless

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Page 23: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN 23

In 2012 we have surpassed our original goal for Domino’s e-commerce, when they

announced that over nearly 60% of all sales are now being ordered online.

In 2012 Domino’s surpassed their original goal for e-commerce, when they

announced that over nearly 60% of all sales are now being ordered online.

Domino’s now takes 20% of digital sales from mobile devices, and reported

that m-commerce shoppers tend to buy more frequently and loyally.

http://www.futureplatforms.com/our-work/dominos-pizza/

Page 24: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

3. Outbound reach and inbound attraction

Redesign your job alerts for mobile inboxes

Think about sending SMS job alerts

Be creative with messaging Apps like Whatapp

– (social and messaging app usage grew by 203% in 2013)

Share content that is image heavy

Share your job postings to your LinkedIn

followers

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http://mashable.com/2014/01/14/mobile-app-use-2013/

Page 25: Mobile Recruiting Essentials for Staffing Firms

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Page 26: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

4. Think conversions and workflows

Look at the work flows that you are getting people to apply to your

jobs

Make applying as easy as possible

Make social sharing as easy as possible

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Page 27: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

4. Think conversions and workflows

Member looks at member.

Clicks a link to find out

about the company

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1 2 3

From researching the

company they see a job They apply to the job.

Member also follows the

company and this is

shared with their network

Page 28: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

5. Analyse, review, improve

Keep a track of your Google Analytics

Read reviews of your app downloads

Ask for feedback

Look to continually improve what you are doing and refine the

process

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Page 29: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

Review – 5 tips for a successful mobile strategy

1. Do your research

2. Build your foundations

3. Outbound reach and inbound attraction

4. Think conversions and work flows

5. Analyse, review, improve

Page 30: Mobile Recruiting Essentials for Staffing Firms

©2013 LinkedIn Corporation. All Rights Reserved. #STAFFING #HIRETOWIN

Thank you! Please join us next time …

Throughout 2014 we will host

regular WebCasts

Find me at the Recruitment

Agency Expo on the 26th Feb

LinkedIn client event 18th Feb

Follow us for updates and

insights

Always be connecting:

LinkedIn

@alexCharraudeau

Google+

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