Mobile Money & Wallet Summit, London

17th March 2014

Mobile MoneyFor

The Bottom of the Pyramid Presented by:

Neira Jones, Chairman, Advisory Board, Ensygnia

www.ensygnia.com@EnsygniaLtd

@EnsygniaOnescan

2.7 billion of the world populationis unbanked

Only 25% of people living in emerging markets

have access to a bank account.

Average savings per month in

Kenya is £1.8

Payments landscape...

WorldPay reported that e-commerce transaction volumes rose by 16% in 2013, compared to 2012 across all its product groups.

The value of payments processed by alternative means was up 21% in 2013, with turnover value up 44%, compared to 2012.

Alternative payments...Bank transfers Real-time bank transfers

Offline bank transfers

Direct debitse-walletsMobile Direct carrier billing

Mobile wallets

Cash on deliveryOther Local card schemes

Pre-pay

Post-pay

e-invoices

Digital currencies

Source: Your Global Guide To Alternative Payments, January 2014

Customers want choice...

+71.5%

+50%

+461%

+550%

This growth shows that customers are embracing different ways to pay for goods and services.

Retailers & service providers can no longer just offer cards as a payment method.

Source: Your Global Guide To Alternative Payments, January 2014

Alternative payments share by country

Americas Middle East & Africa Asia Pacific

Source: Your Global Guide To Alternative Payments, January 2014

Aggressive growth...

$1.3Bn has been invested in just 42 payment start-

ups

Source: Let’s Talk Payments, November 2013

The payments supply chain is evolving and exploding...

...bringing with ithyper-connectivity.

... and even traditional payments methods

are getting a makeover

listen, experiment and move fast to remain competitive

payments go personal & social

lending goes peer to peer/ social

banking goes totally mobile

cheques go digital

credit scoring/identity checking goes social/ digital

payments standards go Open Source

Inclusion for the unbanked

Expand the reach of Digital Financial Infrastructure

Drive Participation in the Digital Financial System

Foster Better Regulation and Policies

Source: Gates Foundation report

Critical Success Factors

Reduce the cost of access

Meet the basic needs

Reduce the Cost of Access

Meet the basic needs...

Money transfer

Merchant services

Common interfaces/ APIs

SMS, smartphone Apps, smart tagging

Web applications

Trust & security

Public opinion on adoption of mobile commerce

Consumers believe that managing fraud risk and addressing security concerns is equally important as convenience.

Source: Kount 2013

High illiteracy rate increases the risk of fraud

Kenya

Source: Your Global Guide To Alternative Payments, January 2014

Ethiopia

Source: Your Global Guide To Alternative Payments, January 2014

Nigeria

Source: Your Global Guide To Alternative Payments, January 2014

CHOICE & CONVENIENCE

COST

TECHNOLOGY

TRUST & PRIVACY

ACCESS

online or in-storesee the demo at

http://vimeo.com/69548524

One smooth, seamless experience

2 Granted UK Patents: log-in & paymentsPatents filed in 59 countries worldwideGrowing ecosystem & member of MEFMerchants benefits: On-board & transact instantly with a new customer Reduce abandoned baskets with speed to checkout Deliver real-time loyalty, coupon redemption & price matching Reduces chargebacks Turn any advert into a POS, Turn any screen anywhere into a POS – 24 / 7

Customers benefits: No more user name and passwords No re-keying of information or payment data Secure & protected – interact with any screen Purchase instantly even with a new merchant

from looking to buying in under 10 seconds

Questions?

Neira Jones FBCS, MScChairman Advisory Board, Ensygnia

Chairman Global Advisory Board, Centre for Strategic Cyberspace & Security Science

http://uk.linkedin.com/in/neirajones

@neirajones

neirajones.blogspot.co.uk

http://paper.li/neirajones/1369506964

@EnsygniaLtd @EnsygniaOnescan