September(7th,(2015(The$Future$of$TV$&$Media(

Welcome(at(Tom(Talent(

2007( 2008( 2009( 2010( 2011( 2012( 2013( 2014( 2015(

Victor(Masopust(–(COO(Cinergy(AG(

Companies(

Brands(

COO

Project Manager

Team Lead

Programm Manager

Product Developer Trainer

Developer

Product Owner Account

Manager

Agenda(

Cinergy(AG( Success(Factors( The(Movie(Value(Chain(

Future(&(Challenges(

Cinergy(

(

(

((

Major(OTT(TV(provider(in(Switzerland(with(a(strong(focus(on(EPG.((

(Main$Features$•  ShowSmes(•  Trailers(•  Reviews(

Main$Features$•  Live(TV(•  Recordings(&(

Downloads(•  7(Day(Replay(TV(

Nr.(1(website(for(Cinema(in(Switzerland.(

Cinergy(AG(

1999( 2000( 2001( 2002( 2003( 2004( 2005( 2006( 2007( 2008( 2009( 2010( 2011( 2012( 2013( 2014( 2015(

Founded

Tom Talent Holding

Ca. 40 FTE

In private Hands

Berlin(

Zürich(2

Offices

Management(

Business(Teleboy( Business(Cineman(

Product(Development( IT( Sales(

Lean Team-Setup

Independent Agile

Brief(History(

First WAP Site

Start EPG

Music.ch (Events)

Radio / Podcasts

Cineman goes EN

Events.ch

Eventbooster

First Mobile Site

First iOS App

TV Streaming

& Recording

Teleboy Plus

Redesign

Teleboy Serien HD for Free

Ticketing

Key(Facts(

6 Teams

Success(Factors(

We develop the platforms on our

own The timing was right

We have something that no-

one else has

What(are(the(success(factors?((

But(we(are(dependent(on...((

Weather(&(Season(

Events(

World(Championship(2014(

0(

100000(

200000(

300000(

400000(

500000(

600000(

700000(

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900000(

Feb(14(

März(1

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Mai(14(

Juni(14(

Juli(14(

Aug(14(

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Nov(14(

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4(

Jan(15(

Feb(15(

März(1

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Apr(1

5(

Mai(15(

Juni(15(

Juli(15(

Unique(Clients(

Content(

The(movie(value(chain(

The(movie(value(chain(

Before(in(Cinema( In(Cinema( In(Cinema(+(6(months(

In(Cinema(+(2(years(and(further(

•  Tasks(•  Content(Enrichment(

•  Trailers(&(sSlls(•  Distributor(

InformaSon(•  News(&(Facts(

•  Enable(User(Involvement(•  Make(videos(viral(•  Create(awareness(

for(Cineman(•  Business(Drivers(

•  Get(more(people(on(cineman.ch(

•  VideoeAds(&(Standard(Ads(

•  CooperaSon(with(distributors(

Before(in(Cinema( In(Cinema( In(Cinema(+(1(Year( In(Cinema(+(2(Years(and(further(

Before(in(Cinema( In(Cinema( In(Cinema(+(6(month(

In(Cinema(+(2(Years(and(further(

•  Tasks(•  Content(Enrichment(•  Movie(Reviews(•  ShowSmes(for(every(

cinema(in(Switzerland(•  Business(Drivers(

•  VideoeAds(&(Standard(Ads(

•  CooperaSon(with(cinemas(

•  TickeSngeRevenue(based(on(own(Scketeshop(and(deepelinks(to(CinemaeShops(

Before(in(Cinema( In(Cinema( In(Cinema(

+(6(Month(In(Cinema(further(

•  Movie(is(available(as(VOD(•  CooperaSon(with(Hollystar(•  VOD(catalogue(on(Teleboy(

(direct(links(on(Cineman.ch)(•  Business(Drivers(

•  Revenue(Share((•  Keep(users(on(plaiorm(

Before(in(Cinema( In(Cinema( In(Cinema(+(6(month(

In(Cinema(+(2(years(and(further(

•  Movie(is(arriving(on(free(TV(•  Tasks(

•  Recycling(•  Review(EPG(data(and(connect(

with(cineman(movie(database(•  Recommend(a(show(

•  Business(Drivers(•  VideoeAds(&(IAB(Ads(for(

trailers(and(for(LiveeTV(/(Recordings(

•  Teleboy(Plus(subscripSon((Adefree,(ReceSpace,(Replay,(Downloads)(

•  CooperaSon(with(TV(staSons(

Future(&(Challenges(

The(good(thing(is...(

Movies(won‘t(die((

•  13(Mio(cinema(Sckets(sold(in(2014(•  More(than(500(movie(theaters(•  More(than(450(premieres(

The(good(thing(is...(

TV(is(sSll(nr.(1(entertainment(worldwide.((((

•  More(than(2(hours(live(TV(every(day(per(household((CH,(2014)(•  An(average(american(watches(9(years(TV(during(lifeSme((USA,(2015)(•  More(TV(channels(start(to(broadcast(than(stop(their(service(•  The(liberal(situaSon(in(Switzerland(enables(innovaSon(like(Replay.(

Already(>(30%(of(all(TV(consumers(use(Timeshin(/(Replay(TV.((CH,(2015)(

((

(

Future(&(Challenges(The „big ones“ get into niche

markets.

Future(&(Challenges(

Consumer behavior is changing. Less linear TV - more on-

demand.

Future(&(Challenges(

Consumers won‘t be willing to search anymore. They want to find.

Future(&(Challenges(

Personalization is hitting the next level.

Challenges$

No(niches(to(hide( Changing(user(behaviour(

Companies(with(„unlimited“(technology(

innovaSve(

Are(there(any(new(secrets(to(find?(

Are(there(any(new(nieches(to(take?(

focused(

Are(we(doing(the(rights(things?((

Are(we(doing(the(things(we(do,(right?(

courageous(

Are(we(failing(fast(enough?(

Are(we(open(for(for(„the(new“?(

Future(&(Challenges(e(Summary(

All(of(us(need(to(be...(

Thanks(