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business model canvas
What is Mobile Monday Amsterdam
CC - @jeeem - http://www.flickr.com/photos/momoams/4679912961/
“A bi-montly event in Amsterdam that
connects and inspires pioneers in the mobile
industry.”
http://www.youtube.com/watch?v=dtw8v8_aFfw
about /me
Chairman / Mobile Monday Amsterdam
Co-founder / 31Volts [service design]
@marcfonteijn
Mobile Monday Amsterdam raises some eyebrows
we have world class
speakers but the entrance is free
why does our business model work and how
can it be improved
in order to figure that out, I sketched the
model on a canvas*
* the awesome Business Model Canvas by Alexander Osterwalder
what started with...
resulted in...
let’s walk through the business model
components
Mobile Monday Amsterdam
business model canvas overview
Customers (1)
the audience
“mobile” inspiration that is worth sharing &
meeting other mobile pioneers
Customers (2)
the speakerswe can’t offer money so we offer “Amsterdam”
Customers (3)
the sponsors
creating brand awareness for sponsors
through all the communication channels
Key activities
event organization
organizing a great event is the one and
only activity of Mobile Monday Amsterdam
Key resources
team, social capital & brand
a team that can organize, a lot of vollunteers that help
in one way or the other and the Mobile Monday Amsterdam
brand which has become a label of approval
Customer relationships
meetup.com
you get a Mobile Monday Amsterdam
“membership card” by joining the event at meetup.com
Channels
event & social media
the live event and social media are the
most important channels to reach the audience
Partners
media
anyone that helps our content
reach a broader audience
Revenue stream
cash & resources
sponsorship in hard cash &
through resources
Cost structure
flights, hotels & venue
getting the speakers to Amsterdam, giving them food &
shelter, making sure we have a place to host the event
the magic ingredient in this model is passion
social capital is the oil that makes the engine run
but it’s a pretty traditional “attention triangle”
business model
you need all 3 “customers” to make
the model work
how could we innovate
some scenarios
1. translate key resources
in new value propositions
eg. affiliate the brand with other activities or
use the organization skills for other events
?
2. make the customer
relationship bi-directional
a model where people buy-in to be part of a
community that creates something special
3. monetize current
customers new ways
keeping the entrence to the event free at all times,
merchandising is an example
?
Share your ideas! what are examples of other “attention triangle”
models that succesfully innovated their model?
get in touch @marcfonteijn / [email protected]
