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The world of digital media is shifting again, and the next big contender is mobile marketing. The concept of “mobile marketing” involves several techniques, such as mobile websites, social location marketing, SMS and MMS marketing, mobile advertising and mobile apps.
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Mobile Marketing is Changing the Face of Digital Media
The next big contender The world of digital media is shifting again, and the next big contender is mobile marketing. The concept of “mobile marketing” involves several techniques, such as mobile websites, social location marketing, SMS and MMS marketing, mobile advertising and mobile apps. Handheld devices As the use of smartphones and tablets continues to rise, more people are accessing online information on their handheld devices. This provides marketers with an exciting opportunity to expand the reach of their messages to the palm of their audience’s hands. According to eMarketer, worldwide companies are currently using mobile marketing to build customer engagement by creating applications (28%), increasing dialogue with customers (23%), implementing m-commerce (15%) and location-based marketing (11%). About half of all respondents said they are planning to execute the above mentioned strategies within 2011. Transforming the way companies communicate Mobile technology is developing a strong presence in people’s lives transforming the way companies communicate with their target audience. Gone are the days when advertising was a one-way messaging strategy. Today, digital media provides new channels of two-way communication, and this paradigm shift is evident in the way marketers are spending their advertising dollars.
WSI Mobile Marketing Trends Report
This information is a snapshot from our Mobile Marketing Trends Report - a brief synopsis of current
mobile trends as well as projections for the next few years.
Specifically, the report covers mobile phone usage, mobile web browsing, mobile ad spending,
location-based services, mobile social media, QR codes, m-commerce and mobile apps.
Contact a WSI consultant to receive your copy of the 16 pages report.
TABLE OF CONTENTS Pages
Executive Summary 2
Mobile Phone Users 3
Mobile Web Browsing 4
New Media Channels 5
Importance of Mobile 6
Advertising Spending 7
Location-Based Services 9
Location-Based Ads 10
Mobile Social Media 11
QRCodes (2D Barcode) 12
M-Commerce 13
Mobile Apps 14
About WSI 16
For more information about WSI’s mobile marketing services, please contact your local WSI Consultant. WSI Sweden – WSI WebAnalys – [email protected].
www.facebook.com/wsiwebanalys.
