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Presentation audience: Marketing Directors or Admissions Directors at Colleges or Universities. The presentation answers two key questions for college's or universities looking to do mobile marketing for new students acquisition. 1. Are prospective students looking for educational options on their mobile phone? 2. And if so, how do we reach them?
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Mobile Marketing for New Student Acquisition:
Where To Start?
1. Are prospective students looking for educational options on their mobile phone?
2. And if so, how do we reach them?
More than half of the users aged 18-34 use smart phones.
18 to 34 year olds are:
• Comfortable making purchases online (40%)
• Research products online with their mobile devices (60%)
• 88% of those who look for local information on their smartphones take action within a day.
- Oracle/ATG; Google & Ipsos
Are they looking for educational options on their mobile phone?
YES! (They are looking for ed options on their mobile phones)
Prospective students are using mobile to research education options?
Increase in education-related search… 2008: 2.97% 2009: 6.03%2010: 10.79% 2011: 17.34% (projected)
Source: Google
How do we reach prospective students via mobile?
We reach prospects via display and search ads.
Mobile Banner Ads Mobile Text Ads (Search)
Mobile Marketing for ResultsMarcos J. MenendezPhone: 305.444.3948Mobile: [email protected]
We can find your next students!
