Mobile Marketing for Radio Stations

The biggest advantage of mobile marketing is that you can always stay connected with your

audience.

Text messaging has become one of the most popular ways of communication as it is quick,

easy and doesn't cost too much.

So if any radio station does not facilitate text messaging service, then they are perhaps missing out on the most influential medium of advertising.

When people are commuting or are not at their office desks, then radio and cell phone are the

only means to reaching these people.

Radio listeners send texts to the radio stations to request songs, gain entry into some contests,

and get the play lists from the station.

Now listeners no more have to dial any number and wait frustratingly in queues, only to get disconnected. With text messaging, listeners can quickly gain entry into the contest

held by a radio station.

Mobile marketing or mobile advertising gives listeners a new way to communicate with the

radio station anytime, anywhere.

Benefits of mobile marketing to the radio stations

• A contest can be run where listeners can text a short code for a chance to win free gifts

• Allows two-way communication with the listener

• Send bulk SMS to listeners offering free entry to important events and appearances

• Give away tickets to contests

• Send traffic updates to listeners

• Create database for your advertisers

• The DJ's receive listeners request in real time as they are texted in

• Allow listeners to vote and choose the next song in the list or choose a discussion topic by

text voting

• Send mobile coupons offering some discount or rebate on particular items

• Send premium SMS and text sweepstakes to listeners to get donations for a charity event.

Benefits of mobile advertising to the listeners

• No more hold time, as listeners can send text messages and enter into a contest quickly

• With text messaging, communication is quicker and without having to talk to anyone

• Sending texts to radio stations is very convenient while travelling

• Mobile marketing is an interactive marketing that allows two-way communication and thus gives a personalized experience to the listener.

Text message marketing for radio stations is the biggest single category for mobile marketing. No

other form of communication can make this claim.

As a matter of fact, radio station sales teams are now up-selling their customers with messaging programs. Mobile marketing

which was once just a promotional tool has now become a sales and revenue generation tool.