1.Breakthrough Mobile Marketing Strategies for Local Lead Generation
Preparing Your Business for the Introduction of Mobile Marketing
2/15/2011

2. Welcome to the New Web
3. The Mobile Message
Mobile Marketing delivers a unique communication outlet for your local business
Targeted
Direct
Immediate
Actionable
Portable
Persistent
4. Did You Know That
and is expected to increase by 44% over the next 12 months!
and is expected to increase by 66% over the next 12 months!
5. The Mobile Community is Expanding
And we have the steps to make your local business mobile friendly
Design elements for a mobile friendly site
Converting visitors with a call to action
Optimizing for mobile search
Making the mobile switch
Tracking and measuring analytics
Mobile app development strategy
6. Design Your Site to be Mobile Friendly
With Mobile Marketing, less is more
PC Friendly Website
Mobile Friendly Website
7. Key Design Elements for Mobile Browsers

Intuitive Navigation

8. Downsizing images 9. Limit to only the essential pages 10. Stay away from Flash and tables 11. Ensure speed