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Creafi Online Media Mobile, is an advertising agency specialised in mobile
internet marketing which offers personalised solutions nationally and
internationally focused in obtaining the best possible returns for our customer's
campaigns
Our team is characterised by the dedication we apply to each of our advertisers
to offer continuous support and optimization as well as positive results for all
their campaigns. We accompany our clients throughout the whole advertising
campaign process, maintaining close collaboration with reports, optimization
options, parallel campaign possibilities and design changes for new creatives.
WHO WE ARE
© Creafi Online Media Mobile
Blogs
Forums
Operators
Consumers
Media Agencies
Brands
Apps
Developers
Publishers
Brands
Consumers
Web Sites Owners
Operators
Aggregators
Real-time reporting & analytics
Web based marketplace
Ad sales and inventory management
Comprehensive targeting
Campaign management
AdMarketplace
OUR NETWORK
[email protected]© Creafi Online Media Mobile
3,000+ publishers delivering a global audience across 190 countries
2 Billions of page impressions per month
2,600+ advertising campaigns per month
Up to 98% fill rates for Publishers
High CTR for Advertisers
Best of breed mobile advertising technology
Global & country specific inventory and campaigns
OUR GLOBAL MOBILE ADVERTISING ADMARKETPLACE
© Creafi Online Media Mobile
Publisher reports
Snapshot report By campaign By site and OS By creative By location
Key metrics available on each
report Ad impressions CTR Spend eCPC eCPM
Transparent real-time reporting with the most detailed analytics available
PUBLISHERS: REPORTING
© Creafi Online Media Mobile
We manage more that 2 billion monthly impressions throughout the world on both mobile internet sites and on Smartphone applications (Android, Iphone, Ipads and tablets, etc.)
We place specific banners sizes for each of the handsets in order to ensure a successful impact on the user
ADVERTISERS: INVENTORY
© Creafi Online Media Mobile
Operators:Target specific mobile operators across the
worldDay Parting
Target your audience at the right time of the day and day
of the week
Tags:Match your ads with sites or apps
using our contextual tag functionality
DevicesSelect specific devices or
brands of devices to display your campaigns
Language:Run global campaigns across international sites and apps
Demografic:Select the gender and
age range for your campaign
Localization:Select the countries and
specific geographic locations to target
Mobile Platform:iPhone OS, Android, Java
ADVERTISERS: ADVANCE AND INTUITIVE TARGETING
© Creafi Online Media Mobile
WebDirects users to any mobile or web page and create bespoke landing pages for these campaigns
Click-to-callIncrease the odds of that user turning into a lead or a customer for your businessiPhone App Store applicationEnables users to click on your ad and start downloading your Apple app to their phone. Option available on Apple devices
Click-to-audioDirect users to audio ads such as podcasts or music downloads that play out after users have clicked on the ad. Option available on Apple devices
Click-to-videoDirect users to a rich video ad for your product or service straight from your banner or text link. Option available on Apple devices
Apple iTunes storeCreate campaigns that direct users straight into your Apple iTunes store purchase pages. Option only available on Apple devices
ADVERTISERS: POST-CLICK POSIBILITIES
© Creafi Online Media Mobile
Advertising Reports
Snapshot Report By campaign By site By creative By location
Key metrics available on each
report Impressions Clicks CTR eCPC/eCPM Spend CPA/CPD
Transparent real-time reporting with the most detailed analytics available
ADVERTISERS: REPORTING
© Creafi Online Media Mobile
Goal
Drive downloads of the Booking.com app with a target Cost Per Download.
Action
One click to the iTunes App Store download page.
Metrics
A conversion is recorded the first time the app is opened.
ADVERTISERS: CASE STUDIES (App Install tracking)
© Creafi Online Media Mobile
Goal
Generate test drive and brochure requests with a Cost Per Lead target.
Action
One click to a mobile web site where consumers can enter some details.
Metrics
Conversion tracking enables advertisers to optimise Cost Per Lead.
ADVERTISERS: CASE STUDIES (Mob. site conversion tracking)
© Creafi Online Media Mobile
Goal
Generate awareness and interest in going to see the film Yogi Bear.
Metrics
Measuring average view times and number of completed views.
Action
One click to an in-app auto-play 30 second video short.
ADVERTISMENT: CASE STUDIES (clicks to video)
© Creafi Online Media Mobile
Campaign
Drive consumers to find out more about the Hall Pass film.
HTML 5 site
Hall Pass mobile site containing rich media and more information about the film.
Facebook page
Leverage the power of “Like” to get friends engaged and push updates.
Video
Leverage the power of sharing with friends and enable emotional connection via video.
ADVERTISERS: CASE STUDIES (social, mobile and video)
© Creafi Online Media Mobile
Action
One click on banner for consumer redeem a coupon which is sent by text message.
Goal
Target consumers within specific USA DMA regions.
Metrics
Consumer redeems coupon in-store at POS.
ADVERTISERS: CASE STUDIES (Geo-targeting)
© Creafi Online Media Mobile
MOBILE WEB TRAFFIC
© Creafi Online Media Mobile
Current daily traffic in Brazil segmenting by mobile carrier/OS on IAB formats. MOBILE WEB TRAFFIC ( mainly tablet traffic ) sold on CPM or CPC
Country Mobile Carrier Mobile OS Impressions Revenue eCPM (Dollar)
Brazil Unknown Android 23500 0.36
Brazil Unknown iOS 79800 0.06
Brazil BR Unknown 542000 0.11
Brazil BR Android 84000 0.38
Brazil BR iOS 11800 0.06
Brazil America Movil Unknown 251300 0.08
Brazil America Movil Android 3200 0.17
Brazil America Movil iOS 5100 0.01
Brazil OI Unknown 1500 0.06
Brazil Telecom Italia Unknown 235900 0.14
Brazil Telecom Italia Android 4100 0.64
Brazil Telecom Italia iOS 6500 0.11
Brazil Telefonica Moviles Unknown 48400 0.09
Brazil Telefonica Moviles Android 1000 0.05
Brazil Telefonica Moviles iOS 200 0
APPLICATION TRAFFIC – ONLY SOLD ON CPC
© Creafi Online Media Mobile
Current daily traffic in Brazil segmenting by mobile OS on MMA formats. This is in-app traffic.
Mobile OS Impressions/Day Recommended CPC
iOS 1 000 000 $0.10
Android 966 447 $0.10
RIM 333 333 $0.10
Symbian 533 333 $0.10
Java 800 000 $0.10
MOBILE WEB PUBLISHERS ROW
© Creafi Online Media Mobile
PUBLISHER MONTHLY IMPRESSIONS247 Sports 60 000 000
Accuweather 122 000 000
AirG 50 000 000
AutoByWireless 200 000 000
Bebo 65 000 000
BleacherReport 75 000 000
Break Media 30 000 000
Burst 100 000 000
eBuddy 183 000 000
Evite 63 000 000
Fantasy Sports Ventures 15 000 000
Fark 85 000 000
Flirtomatic 150 000 000
Flixster 73 000 000
Freedom Interactive 200 000 000
Freexmedia 15 000 000
FunFor 50 000 000
Goal.com 10 000 000
Grooveshark 30 000 000
Hi5 10 000 000
Horoscopo.mobi 1 000 000
IGN 80 000 000
Inergize Digital 150 000 000
interactive 90 000 000
MOBILE WEB PUBLISHERS ROW
© Creafi Online Media Mobile
PUBLISHER MONTHLY IMPRESSIONSIPC Media 125 000 000JumpTap 75 000 000Mister I 20 000 000Mocospace 200 000 000MyYearbook 400 000 000NBC Sports 250 000 000Nimbuz 120 000 000Peperonity 350 000 000Pinger 80 000 000Pittsburgh Post-Gazette 100 000 000Poynt 75 000 000Shazam 500 000 000Skout 110 000 000Sologoles.mobi 2 000 000The Guardian 60 000 000The Score 80 000 000TinyTube 120 000 000Tjat 20 000 000Todojuegos 5 000 000Topix 75 000 000Tribune Interactive 80 000 000Ubersocial 100 000 000Wap.elpais.com 2 000 000Weather Underground 80 000 000Yell.com 70 000 000
[email protected]© Creafi Online Media Mobile
Thank you for your attention!Jens HaxgartCEO Founder Creafi Online Media
Senior partnerThe Crazy4Media Group
T: +34 952 827 594M: +666 584 552 Email: [email protected]://www.linkedin.com/in/jenshaxgart