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ad:tech London 2012 Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives Scott Seaborn, Executive Creative Director, XS2 Christelle Chan, Marketing Director, Hotels.com James Connelly, Managing Director, Fetch
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Post PC eraLondon 2012
Our approach is an evolution
Call centre Internet Mobile
Deals focus approach
1Hotel Marketplace
2
Hotel Retailer
3
Align and Invest across product, supply & marketing
Multi channel marketing
On-site
AppsCampaigns
Multi platfor
m
Multi channel
Social
CRM – mobile optimised
Mobile Search
Above the line
Last minute booking
Follow the growth
APACEMEALATAMNA
iOS Android Windows
Mobile JourneySeptember 2012
