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ad:tech London 2012 Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives Scott Seaborn, Executive Creative Director, XS2 Christelle Chan, Marketing Director, Hotels.com James Connelly, Managing Director, Fetch
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XS2 CredentialsThe Mobile Format
We use the unique elements of the wireless device as our palette
The Creative Format of Mobile?
The Unique ElementsThe format Of Mobile, by XS2
Guinness - Passport to Greatness
In 2008, Guinness became the officialbeer of the Hong Kong Rugby Sevens as
partof a 3 year sponsorship deal.
XS2 was asked to help deliver a campaignthat would deliver a digital element as a keyfocus of the experiential activity.
Many years before the emergence of the Appe iPhone, this mobile application was the first example in the world of a branded local language speaking guide with contentdirectly relevant to the product and thespecific event.
Using a combination of experiential, SMS, WAP and web, the maximum reach was achieved for downloads
The Fanta Stealth Sound System
The most important thing in the world for teens is their friends. Friends offer support, guidance and fun. They are also free!
Mobile phones are their lifeline to their mates. They could not live without them!
Just like teens, friends are important to Fanta too. One way to make friends is to make a gesture and give them something they would like.
We used mobile in its broadest form bring to life the Fanta vision - to create more play in the world - and in doing so give teens something they want/need.
Creative Insight: Teens are never separated from their friends or their mobiles; they’re in a state of constant communication. And they would like to talk freely, without adults listening in.
Teens can hear higher pitch frequencies than adults. These frequencies have been used in the past to stop teens hanging around bus stops and shops in the UK...
The Unique ElementsThe Format Of Mobile, by XS2
NS Koninklijke WachtkamersThe Royal Waiting Rooms
Coca-Cola Olympic Games My Beat Maker
Make your own music through movement
and get creative!
My Beat Maker uses amazing technology to
detect the movements of your phone and
transform them into music so you can make
your own beats!
Bust out your own loops and beats based on
the official Coca-Cola® anthem for the
London 2012 Olympic Games, Mark Ronson
featuring Katy B’s Anywhere in the World,
just from the motion of your phone.
When your beat is ready, upload and share
it to The Global Beat... a huge worldwide
musical collaboration!
Coca Cola London Beat MakerLondon 2012 Olympic Games
