Rakesh Davda

• 11 years' experience in IT industry

• Private, Public and Agency experience

• Training and consultancy in IT, web and social media

Mobile differences

• Screen size

• Touch interface

• Connection speed

Developing for Mobile

• Parallel mobile website

• Dynamic serving

• Responsive web design

• Apps

Parallel Mobile Site

• Standalone website

• Device sniffer

• Redirection

• Separate URL - e.g. m.bbc.co.uk

• Quick fix

• 2 websites to manage

• Confusion for users and search engines

Responsive Web Design

• Single website

• Automatically changes based on screen width

• 1 website to manage

• Google's recommended approach

• Considered design & development

howtogomo.com

mobiready.com

Considerations

• Google Analytics

• Mobile search results

• Your audience

• Your content

• Current site behaviour

• Technical capacity

• Budget

QR Codes

Often forgotten ...

Alienation DigitalAidan Martin, Senior Designer

• 14 Years

• Delivered Over 400 Digital Projects

• Digital Strategy and Execution

• Diverse Client List

Digital Landscape

• Changes

• Browsing Habits

• Fast Moving

• The Future

Alienation8TM

• New and Existing Clients

• Process

• Execution

• Measurability

Proof is in the pudding

• Alienation Digital

• Back to basics

• Content is king

• User Experience

Things to consider

• Business Case

• User Needs

• Content

• Useful Links:o http://www.alienationdigital.co.uk/are-responsive-or-mobile-specific-sites-best-for-seo.html

o http://www.alienationdigital.co.uk/responsive-web-design-multi-platform-magic.html

o http://www.alienationdigital.co.uk/mobile-website-design-and-responsive-design.html

o http://www.alienationdigital.co.uk/responsive/

Somerston Hotels LtdLesley-Ann Cardow, Group Marketing Manager

The Rationale for Responsive

• Meet service expectationso The hotel experienceo Responding to mobile landscape

• Be competitive

• SEO

• Deliver brand-hearted marketing communications

• We set the agenda, not the technology

• Strike a balanceo what we want to sayo what the consumer needs to know

• Play to your strengths

Design and development

Concept

Process and Learnings

• The challenge of being ‘future proof’

• Test, test and test again

• The many mysteries of browser compatibility

• Not-so-overnight success

• Work in partnership with your agency – nobody knows your business better than you

• Be clear about your objectives