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MOBILE + CTV = KILLER VIDEO STRATEGY
Paul CanettiFounder & CEO, MAZ
@paulcanetti
UX DESIGNER + ENTREPRENEUR
FORMERLY AT APPLE, CONDÉ NAST
PROFESSOR AT COLUMBIA B-SCHOOL
INC. 30 UNDER 30
TRUSTED BY
P H O E N I X
TRUSTED BY
T V X
TRUSTED BY
WIZARDEST
Introduction to User Experience
The Secret to Great UX
1. Be useful
2. Be simple
3. Evolve with your users
Useful >
Simple
Useful +
Simple
Same people, different users
Loyalty Loop
Designing experiences for the ever-changing user
Designing experiences for the ever-changing user (is hard)
http://youtube.com
OWNED + OPERATED
MOBILE WEB
OEM STORES
GAMINGOTT
SKINNY BUNDLES SOCIAL
PUBLISH
MOBILE + CTV = KILLER VIDEO STRATEGY
Paul CanettiFounder & CEO, MAZ@paulcanetti
mazdigital.com