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Within SCOUPY, the biggest Dutch location-based lead-generating platform, Endre Davids is responsible for all e-commerce related initiatives and partnerships. In the last 12 years he has worked in various on- and offline marktingpositions, both at client and agency site, among KPN, USG, LaComunidad and LBi Lost Boys.
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Location based couponinTo the next level
Taking couponing
to the next level
World’s first coupon
And on November 7th, 2013…
And on November 7th, 2013…
Reached?Read?
Converted?
Re-engaging?Targeting?
Personalisation?
Data-insights?Relevance?
SCOUPY introduction: Started as an App
Founded in October 2011 Two of our share-holders: Sanoma and PostNL400% increase in users in last 12 monthsNo usage barriers for consumers
Combining: What works & what’s new
Meaning 550.000 profiles!
With 550.000 registered users,
FacebookHTML5 Android
website
iOS
Mobile first
3.000+ offers & 4.000 locations.
A leading location based traffic generator
consumer
€merchant /
retailer / advertiser
Lead generation, activation & transaction
local delivery
locally visible
optimalisation & relevance
involved customers
transactions
platform
550.000 users
Profilefirst name / surnameemailgenderdate of birthresidence
Preferences regarding messages
emailpushgeo-pushfollow button
BehaviourGPS positionorientationinterestbuying behaviour
Lead generation & activation based on targeting
Impressions
How does SCOUPY work?
Click Conversion
Building fans
Opening coupon
Specific section
in our app
New offers: instant
communication to your fans
Using our fan-button
Also
location-based
triggered
Facilitating mobile commerce
Personalised offers
Ratings & Reviews
SCOUPY works!
Overzicht bereik
Geografische verdeling
Demografische verdeling
Periodiek overzicht
Nieuw bereikt
Extrabereik
Andere interesse Beoordelingen
En nog veel meer…
SCOUPY Data insights
Embrace platforms that consumers use
Necessity of great content
-50%free
coffee
-35%
2 for €
1
Generating users
TV
550.000 users
online
street
Generating clients
Critical for success
userscontent
CaseWhat: Generate store traffic
Started as a test: “Can mobile marketing generate store traffic & sales, considering our target audience?”
Result:120 storesthousands of transactionsaverage amount spent by Scoupy users higher than ‘regular’ non-Scoupy-customers
Critical for future success
