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Increasing MobileConversions
Getting more conversionson the mobile platform
Introduction• Mobile devices are the optimal heights of technology
today
• Consumers are more anticipating about time, information and appearance
• Having a mobile responsive website is not enough
• We shall discuss other factors that affect the overall conversion rates on the mobile platform
Some statistics• Since 2014, about 52%
of the online traffic is through mobile views
• in December 2016, over $1 billion was spent on retail markets through mobile devices
Further insights on optimizationLet us take a look at the factors which will help you to
further optimize your mobile platform for more conversions.
Less Content• Mobile sites ought to be to the point –
consumers turn to mobiles for saving time
• Proves relevancy
• Most important stuff should be well-shown, without scrolling
• Limit the number of scrolls needed.
Content Optimization• Every microsecond plays a role in mobile
conversions
• Content should not take time to load– Reduce the number of images where
necessary– Make images the right size (not too
large or too small)– Avoid interactive sections on the
screen
Form optimization• Big forms and too much information demand may
turn down your customers on the very last stage• An unfriendly form does away with all your previous
marketing efforts • Make forms small and simple• Offer to save information
Visible Call-to-Actions• Gateways of final conversions
• Do not make them small or hide them, they should be calling out!
• Interactives such as “Call us”, “Ask us”, “Save info”, “Quick inquiry” accelerate a customers buying decision
No Pop-ups!• Most potential conversion destroyer• Disrupts customer’s view and thinking
process• Can result in a complete move-away from
your site • Drops down overall traffic
Conclusion• Use the above metrics to improve your mobile
conversion rates
• You may visit us at www.bmconsulting.in for further insights
www.bmconsulting.in [email protected]