Mobile Apps: No Longer a Black Box of Digital Measurement

Innovation with Stratigent and TD BankAGILITY WORLD TOUR 2016

Agenda

Overview

The Future of Mobile

Q&A

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4

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Stratigent Partnership with TD Bank

Marie-Pierre (MP) DeryManager, Measurement Solutions and Data Governance

Who we are… AGILITY PRESENTERS

David (DJ) JohnsonVP Account Development

Overview

Marketing Performance

COMPANY OVERVIEW

Our Goal

Create clarity and focused solutions for our clients.

IntelligenceMedia Value

COMPANY OVERVIEW

Our Full Service Business Model

The Rise of TMS and MobileTMS HISTORY

Ensighten developed within Stratigent, spun off as separate company in 2009.

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On the front lines of some of the very first enterprise scale implementations, pioneered use of EDL.

Experience with Ensighten Mobile back when the pain was with Adobe Flash.

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Dedicated Mobile and TMS Practices, large team of fully trained mobile developers and trained Ensighten Mobile experts.

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Early Days of TMS Parallel vs the Current Mobile SituationTHE RISE OF THE DATA LAYER

Data Tags

Data Layer

Data Tags

57% of business professionals use no analytics whatsoever to measure their mobile apps.Mobile is where the growth is, but it’s hard to track.

Source: Forrester 2015, “Use Analytics To Create Mobile Best Practices”

Tradeoff: Mobile Dev Involvement Over TimeMOBILE EVOLUTION

Measurement Activity

Mobile Development Involvement

Measurement Activity

Mobile Development Involvement

Class/Method

Data Layer

Stratigent Partnership with TD

With two common and viable primary approaches to implementation, we helped TD use both approaches strategically to provide maximum flexibility.

A Partnership of AdaptabilitySTRATIGENT PARTNERSHIP WITH TD BANK

Gives us the flexibility to add tags outside of a code release and turn things around quickly if needed.

Evolution of Strategy to a Hybrid ApproachSTRATIGENT PARTNERSHIP WITH TD BANK

Introduced a data layer for new and upcoming features within the TD Canada Trust banking app.

Method/Class will remain for legacy, non-dynamic or core screens that rarely change. 

Bridging from consultant to PartnerSTRATIGENT PARTNERSHIP WITH TD BANK

Evolving from the initial client-consultant relationship into an integrated team with our clients always maximizes our value to them.

From “Consultantship” to PartnershipSTRATIGENT PARTNERSHIP WITH TD BANK

Educate / Support / Build for the future

Knowledge sharing

Work together as a team on finding the best solution / approach

By using blended teams and an internal practice model we ensure that the right resources are available, right when they are needed.

A Partnership of FlexibilityStratigent Partnership with TD Bank

TD BANK STRATIGENT

An Engagement of AgilitySTRATIGENT PARTNERSHIP WITH TD BANK

Need to adjust constantlyCan support the demand of agile

factory

Mobile delivery is unstable and volatile

Our depth of experience and ability to innovate allows us to challenge the status quo and constantly evolve the way things are done.

A Partnership of Innovation.

We help advise brands across more than 20 multi-channel analytics services

to provide the most comprehensive offering

today

We employ over 900 people across offices in

14 countries

and key markets

We work with a multi-channel

partner network of over 100

leading vendors

We provide customized data-driven insights for

leading brands across the globe, including

more than 80 of the top 100 advertisers

globally

Enabling the “Mobile First” MindsetSTRATIGENT PARTNERSHIP WITH TD BANK

Having a robust analytics solution in place is key especially when innovating and launching new ideas.

Great partners enable great experiences for our customers

The Future of Mobile

Focus on Customer Experience and Real-Time Features

THE FUTURE AS WE SEE IT

TD MySpend to keep track of spending in real time

TD4ME uses real-time content to deliver contextualized mobile experiences via the TD app

Additional Areas of FocusTHE FUTURE AS WE SEE IT

MOBILE OPTIMIZATION OMNI-CHANNEL EXPERIENCES MOBILE-FIRST APPROACH

Innovation through data driven design capabilities and personalized content

Connecting experiences between channels so it's seamless to our users.

Building a robust analytics foundation to find a balance between rapidly-growing mobile and traditional desktop.

Perspective: Rapid and Disruptive InnovationTHE FUTURE AS WE SEE IT

Vendor SDKs are also innovating in their abilities and Stratigent will help bridge the gap

Technologies like Ensighten Pulse and One and the ability to quickly swap content within apps will continue to make mobile an increasingly essential technology.

Disclaimer

This document is confidential to Ebiquity. Disclosure or circulation of this document, or any part of it, may only be made to Ebiquity, its employees who need to have knowledge of this matter and to its nominated agency. Unauthorised copying, disclosure or circulation of this document (by any company or individual) represents a breach of copyright and confidentiality. By accepting disclosure of this document you agree to these terms and to indemnify Ebiquity if you breach any of these terms.

The results contained in this document are primarily derived from a comparison of TD BANK’s performance with the performances of Ebiquity’s other clients, whose results are contained in Ebiquity’s databases. These databases contain the mean performance results achieved by Ebiquity’s clients for a given format in a given period. The results contained in these databases change over time, as new data is added to the databases. We undertake no duty to notify or inform our clients as these databases change over time nor to update any work previously performed by us in light of such revisions to our databases.

DJ JOHNSONVP of Account Development(617) 671.8719

EBIQUITY – Chicago444 N. Michigan Ave. Suite 1400Chicago, IL 60611