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So You Think
26%of consumers start their research using
branded mobile apps
93%of consumers using a mobile to research go on to make a purchase
55%of mobile
consumers want to purchase within an
hour 71%of mobile consumers used a store
locator. (69% expect a business to be within 5 miles. 10% expect a business to
be within 1 mile)
Ensuring your marketing team understands the intricacies of mobile app marketing is essential to avoid costly mistakes developing an app that your customers won’t use.
Did you know that:
Your Team Knows
Mobile App Marketing?
66%of all digital ad
spending will be put into mobile
advertising by 2017(eMarketer)83%
of B2B marketers said mobile apps were
important to content marketing!
(Strategy Trends, 2015)
89%of mobile time is spent on mobile
apps – only 11% on mobile web.
(Nielson)91%of mobile users say
that access to content is very important.
(Wolfgang Jaegel, 2015)
We’re approaching a Mobile Tipping Point when mobile usage exceeds that of all other devices combined! Global Web Index predicts this will happen in 2018.
To find out how we share advanced practices in conquering the tools & techniques you & your team should employ and how you can align them all to reach, engage, convert & maintain your mobile app users click the link in the description below.
+44 0207 117 2441
(Google/Nielsen Mobile Path to Purchase custom study)
Mobile-app marketing is the new ground zero in user acquisition; it’s relatively new and far from being a mature discipline. There’s a multitude of options for tracking, media-buying partners, ad networks & optimisation techniques.
But why is having a mobile app so important to your company and your customers?