Misr International UniversityLogo Creation

Communication Plan

Prepared by:

Manal Assaad

Communication Objectives

The aim of this project is to create and give MIU an

international identity that would position it

distinctively among its international and local

competitors in Egypt presently and in any other

country in the future.

IntroductionFirst impressions have always been considered important in

interpersonal relationships. In the world of business, that translated

into a necessity for a successful strong image. Naturally, a strong

image starts with a memorable and powerful logo that sets and

speaks out the identity of an establishment and act as the building

block of its entire culture.

With today's globalization of businesses, an image has to be made up to

international standards to guarantee an establishment's position

among its international rivals.

As so, MIU needs to remodel its image to compete with international

universities existing in the Egyptian market or are prone to penetrate

it in the future.

Initial Research

The first phase of image remodeling, starting with logo creation,

consists of a research of what qualities international universities

tend to give their logos.

In a research involving 96 American universities and 54 British

universities, American and British universities being considered as

the most powerful and successful universities internationally, logos

were found can be grouped in 3 categories: Conceptual logos;

Cultural logos; and Calligraphic logos.

Following this is a brief definition of each of these types with a sample

of logos from American and British Universities.

Initial Research

Conceptual Logos: logos with abstract icons based on management

adopted concepts and ideologies. A conceptual logo is a modern choice

for a university looking to distinguish itself on the basis of fresh intakes

of learning and education.

American Universities British Universities

Initial Research

• Cultural Logos: logos with icons of historical or cultural value. A cultural

logo is a sound choice for a university that looks to distinguish itself by

emphasizing on the rich history of successful education and other

honorable qualities it prides itself in. Also, universities that enjoy

locations near famous landmarks having cultural values incorporate

them in their logos to reflect social authenticity and belongingness.

American Universities British Universities

Initial Research

• Calligraphic Logos: logos of initials with no or minor icons. A calligraphic

logo makes an easily memorable approach to a university's name and is

often adopted when only a focus on the name is desired. However, a

university with a calligraphic logo might wish to add to that a small icon

of some relevance or have a recognizable stamp for unique signature

purposes.

American Universities British Universities

Initial Research

The results of the research were as follows: among the American universities,

only 17% of universities adopted a conceptual logo. 34% of universities

chose to adopt cultural logos, of which the most dominant feature was the

Knight Armor. Of course, the highest form of logos seen in USA is the

Calligraphic logo with 49%.

Initial Research

As for British universities, results were different with only 17% of universities

adopting a Calligraphic logo, 39% preferring Conceptual logos, and 44% of

them having Cultural logos again with the Knight Armor being a dominant

feature.

Research’s Final Result

On an overall view of the results of both universities, cultural logos are averaged

to 39.5% being the most common outcome, followed by calligraphic logos

with an average of 33% and finishes with conceptual logos at an average of

27.5%.

These results set respectively the direction of MIU's potential logos.

MIU Cultural Logos

Cultural Logos

Cultural logos came out in the overall results as the Number One choice

for most international universities.

A cultural logo’s advantage is that it encompasses a university’s rich

history of education (even if it’s not truly a long history) thus reflecting

trust, authenticity, good origins, expertise from long practice, etc.

The Egyptian culture, by its nature, has a very rich history mainly from the

Pharaonic era. Elements from that culture can be used for the MIU

logo.

However, on a side study of Egyptian universities’ logos, results showed

that basic cultural logos are overused. Hence, on an attempt to set MIU

apart from its local rivals, cultural logos were created with a modern

touch. This way, the chosen logo would have both cultural and

conceptual features.

Cultural Logos

Different Pharoanic icons have been adopted and slightly transformed and

modernized but still they carry the same meaning.

The cultural logos created are to reflect the following values:

• Priding the rich heritage passed on by the Pharoas whose culture was the basis

for many sciences.

• Radiating and Spreading out Enlightenment and Rich Knowledge.

• Emphasizing on Infiniteness, Goodness and Wholeness.

These values are showcased by the color shades of Gold (Richness,

Invaluableness, Wealth, etc), White (Purity, Goodness, Light, etc.),

Green (Freshness, Abundance, etc.) and Grey (Stability, Ancientness,

etc.) with famous Pharaonic icons (Sun of Ra; Infinity circle; Pyramids;

etc.).

The idea of combining Cultural icons with Conceptual elements is showcased here by

joining the Infinity circle with a Thumb Print indicating an “Infinite Stamp” one gains

through Education.

One strategy is to create a theme starting from the logo of MIU and apply it to each of

the Majors by taking fractions of the logo and personalizing them as suitable.

MIU Conceptual Logos

Introduction

Although Conceptual logos scored at the bottom of all three types of logos, they

are still a preferred choice by many newly established universities who want

to take on a fresher look and set themselves apart from the outdated

universities.

A main advantage of a conceptual logo is that it can be made to reflect any

desired concept or meaning and it can also be made abstract in such way

that is open to many different individualistic interpretations.

Adopting a conceptual logo for MIU will position it as a modern university with

new school teaching methods, advanced technological facilities, and all in

all a university with a lookout on the future rather than an emphasis on the

history.

Conceptual Logos

The first collection of conceptual logos has been created starting from

similar basis to reflect the following values:

• Growth and Evolution of Future prospects

• Investment in and Cultivation of the Fresh and Young Generation.

• Cherishment of Wisdom and Knowledge.

These concepts are manifested in the color shades of Green (Freshness,

Youth, Fertility, etc.) , Blue (Freshness, Wisdom, Trust, etc.) and Grey*

(Futurism, Advancement, etc.) , and in the icons of Plants (Trees, Wheat

plants, and Leaves arches) making the focus on Socio-cultural (Natural)

aspects.

*Grey is a Supporting Neutral Color, that is, its meaning changes according to the other main

colors it’s supporting.

The strategy is to create a theme starting from the logo of MIU and apply it to

each of the Majors by taking fractions of the logo and personalizing them

as suitable.

Conceptual Logos

The second collection of conceptual logos has been created to reflect a

different set of values:

• Offering of Cooperation for a Constructive Future.

• Building and Development of the Generation.

• Emphasis on Unity and Structure.

The concepts above are highlighted in the color shades of Green

(Freshness, Youth, Fertility, etc.) , Blue (Freshness, Wisdom, Trust, etc.)

and Grey* (Futurism, Advancement, etc.) , and in the icons of Geometry

(Gears, Cubes, Squares, Triangles, Hexagons, etc.) making the focus on

Technological aspect.

The strategy is to create a theme starting from the logo of MIU and apply it to

each of the Majors by taking fractions of the logo and personalizing them

as suitable.

Conclusion

The decision to adopt a Cultural logo, with emphasis on Historical

Background, or a Conceptual logo, with emphasis on Futuristic

Output remains the choice of MIU Management depending on

which values are most important to exhibit as a “First

Impression”.

Nonetheless, both historical and futuristic values will be included

and stressed on in the overall identity of MIU, making it the ideal

international university.

Thank You