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New Raffle Concept
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LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
Confidentiality/Non-Disclosure Untimely and inappropriate exposure of this information could cause irreparable harm to its owner, LifeSpan-Solutions. It is understood and agreed that the viewer of this information will treat it confidentially, and shall use it only for the purposes of evaluating a potential business relationship with LifeSpan-Solutions. Viewer shall not attempt to use any of the information to plan, direct, guide, or pursue business or fundraising opportunities outside of such relationship.
Viewer shall limit disclosure of this confidential information to only those people having a need to know in helping viewer evaluate a potential business relationship with LifeSpan-Solutions. Viewer agrees to not disclose this information to any third party without the prior written consent of LifeSpan Solutions.
LifeSpan-Solutions July, 2008
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
The Minnesota Ultimate Raffle
Sponsored by (Company/Organization Name)
A Really Big Idea!
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
2008/2009 Minnesota Ultimate Raffle
UNPRECEDENTED STATE-WIDE RAFFLE
Benefiting100’s of Minnesota schools, community service, religious, and
similar community-based non-profit organizations throughout Minnesota
[Concept reviewed and OK’d by MN Gambling Control Board]
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
HOW DOES IT WORK?
Bolder Options sells raffle tickets primarily through community-based non-profits across Minnesota
8,000 – 10,000 community-based non-profits invited to participate
First 1,000 to commit enter the selection pool for those to be chosen
– Local non-profits represent primary connection to contributors (potentially a 7,000 to 10,000 person sales force)
– Local non-profits asked to commit to batches of 50 tickets at a time
2008/2009 Minnesota Ultimate Raffle
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
WHAT ARE THE PRIZES? (200 in total)
Two Grand Prizes each worth $49,999 (current legal limit)
and
198 Additional Cash Prizes
2008/2009 Minnesota Ultimate Raffle
3rd Prize $15,000
4th Prize $10,000
5th Prize $ 5,000
Prizes 6-10 $ 1000
Prizes 11-15 $ 500
Prizes 16-200 $ 50
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
GRAND PRIZE A10 Years of Free Vacation in a Luxury Up-North Lake Cabin!
Access to luxury resort No upkeep or maintenance required
2008/2009 Minnesota Ultimate Raffle
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
GRAND PRIZE B2009 Toyota Camry Hybrid TOTALLY FREE for 5 years!
No Winner’s Tax Free Gas Free Service
2008/2009 Minnesota Ultimate Raffle
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
WHAT DOES A RAFFLE TICKET COST? Single Raffle Ticket: $20
Bundle of Three Tickets: $50
o
Odds of winning depend on actual number of tickets sold
2008/2009 Minnesota Ultimate Raffle
Expected odds of winning a Grand Prize: 1 in 90,000Expected odds of winning a prize: 1 in 990
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
WHAT’S IN IT FOR SPONSOR?
Major Exposure–Prominent attention from highly targeted market segments–Major media play (print and broadcast at local, State and national levels)–Name/logo on 100,000 raffle tickets to be sold throughout the State–Brand exposure to over 1 million people (Mall of America and other major shopping locations)
Good Will–From individuals who appreciate the support to local charities–From the local non-profits themselves who will likely spread the word
2008/2009 Minnesota Ultimate Raffle
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
INTERNET DIRECT MARKETING & MEDIA USED
Website established to promote and support the raffle – Links to Primary Charity and Sponsor’s websites (as well as business sponsor sites)–Updates on progress of ticket sales by each participating local non-profit
–Able to check out prize details and look up current odds of winning raffles
E-mail blasts used to induce interest and market raffle across the State
Story promoted to local and national media (broadcast and print)
2008/2009 Minnesota Ultimate Raffle
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
WHEN WOULD RAFFLE TAKE PLACE?
April 1, 2009: Ticket sales commence
September, 2009: Drawing takes place (date, time and location to be determined prior to April 1, 2009)
2008/2009 Minnesota Ultimate Raffle
LifeSpan-Solutions®
CONFIDENTIAL INFORMATION© 2008, Audie & Ali Dunham & LifeSpan-Solutions. All rights reserved.
A BOLDER APPROACH
2008/2009 Minnesota Ultimate Raffle
WHOSE TIME HAS COME!