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Christopher Huggins Michael Cunningham 604.765.5595 604.913.0044

Mining Media Group Strategy

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Page 1: Mining Media Group Strategy

Christopher Huggins Michael Cunningham604.765.5595 604.913.0044

Page 2: Mining Media Group Strategy

Working with you to secure

funding, & obtain analyst

coverage for

your resource company.

Page 3: Mining Media Group Strategy

The mining industry today...

• Mining company investments and share

prices are at 10 year lows.

• Metal prices fluctuate wildly.

• Investor confidence is near historic lows.

• Companies are reducing all budgets to

conserve cash.

Page 4: Mining Media Group Strategy

Investor indecision

• Very little differentiation.

• Highly technical reports & press releases.

• Poor understanding of property value and

opportunity.

• Industry reputation is (historically) poor.

Page 5: Mining Media Group Strategy

Investors are looking for

companies they can trust.

The bottom line is:

Page 6: Mining Media Group Strategy

Which information source is

trusted most by investors?

What do you think:

Page 7: Mining Media Group Strategy

Credibility of Information

20

38

57

56

13

26

40

44

47

Corporate Ads

Corporate Communications

Company Employees

Business articles

Stock Analysts

2009

2008

2009 Edelman Trust Barometer: A 30-minute telephone survey was conducted

among 4,475 people in 20 countries on five continents between November 5 and

December 14, 2008, following the presidential election in the United States.

Page 8: Mining Media Group Strategy

How do you gain

trust now?

Page 9: Mining Media Group Strategy

• Speak to investors in plain English.

• Provide context for discovery.

• Communicate the value of your property.

• What makes your company unique?

• What this means for the investor.

Page 10: Mining Media Group Strategy

Mining Media Group will;

LET ME SHARE OUR 3 STAGE PROGRAM:

Page 11: Mining Media Group Strategy

1: Investigate

Strategic Consulting Analysis & Report• Media audit, PR & presentation review

• Understand your company’s story

Page 12: Mining Media Group Strategy

2: Update

Create New Strategic Plan

Your company today + Mining Media Group

+ Corporate Goals = New PR Tools

Page 13: Mining Media Group Strategy

3: Communicate

Media, Analyst & Fund Meetings• Prepare presentations & coaching

• Initiate Fund Manager & Analyst meetings

Page 14: Mining Media Group Strategy

CommunicateUpdateInvestigate

We work with your executive team to deliver

powerful, persuasive presentations for

fund managers & analysts - by incorporating

modern presentation and sales practices into

your investor meetings.

Page 15: Mining Media Group Strategy

We take your company

presentation from this...

Page 16: Mining Media Group Strategy
Page 17: Mining Media Group Strategy

...and help you look like this.

Page 18: Mining Media Group Strategy

Mining Media Group helps you.

• Better use of marketing & advertising to

attract new investors, including online ads.

• Answer all media requests & provide you with

recommendations.

• Negotiate preferable rates/terms for media.

• Write press releases, create presentations.

Page 19: Mining Media Group Strategy

How we work with you

1. Strategic consulting.

• Articulate your value

• What makes the company unique

• Communications & presentation plan

2. Initiate analyst coverage.

3. Set up meetings with fund managers.

4. Assist in raising capital.

Page 20: Mining Media Group Strategy

Next Steps

• Begin analysis & media audit.

• Negotiate lower cost for advertising.

• Retainer for ongoing media management.

• Design new strategic messaging plan.

• Create new content.

• Facilitate meetings to initiate analyst

coverage, and raise capital.

Page 21: Mining Media Group Strategy

Christopher Huggins Michael Cunningham604.765.5595 604.913.0044