?Emotions rule thoughts and

thoughts rule consumer behavior. So What is going on in the brain of the consumer?

Measuring emotions

To improve advertising impact and ROI

The new technology from Mindmetic will expand the depth

of market research

Psycho-physiological testing tools enable the market research industry to analyse preconscious response to marketing stimuli.

How do we measure

Psycho-psycological measurement tools gather and analyse data from our three nervous systems and effectively automate part of

the neuroscientist’s interpretative work.

A complete suite of standardized and synchronized tools

Ready to measure and interpret consumer physio-pschycological response til marketing stimuli

Our measurement toolbox

Skin resistance /GSR)

Heartrate (ECG)

Eye tracking

Neuron activity (EEG)

Data collection

From measurement to result

Stimuli Measure Rawdata Intepretation Presentation

Easy to understand reporting

Simple and easy visualisation of concrete, quantifyable responses and emotions across all stakeholders in the valuechain

of marketing

Mapping emotions

A moodbox makes it easy to communicate specific emotions over a timespan to optimize the work for other collaborators,

creative and media planners.

Moodbox

What can we test today?

We are currently able to test different types of audio-visual stimuli, including dynamic stimuli such as audio and video content, and

still pictures.

Example from science

Heart rate

Time (s)

PleasantNeutralUnpleasant

0

-1

-2

-30 1 2 3 4 5 6

Heart Rate Change (bpm)

Looking for partners to exchange knowledge with

Our focus is on measuring responses and analysing the data. To secure the availability of reliable statistical data we invite

businesses to engage in partnerships, that excel in the field of market data.

Learn how to benefit from new mind reading technology

Our current focus is on eye-tracking, arousal and attention measurements, and valence measurements.

mindmetic limited

35 Catherine PlaceSW1E 6DY LondonUnited Kingdom

Phone +45 70203044Mail: info@mindmetic.com