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The Millennials:
Tap into the unsuspected potential of the
younger generation.
Kris TROUKENS, PMP
Region Mentor , Europe South
23 OCT 2014
Presentation Title
Agenda
Introductions
Definitions
The Millennial, employee
The Millennial, consumer
How to “Monetize” the Millennial
Workshop / 3 Q
Feedback
Presentation Title
20 ‘
20 ‘20 ‘
• Status report form Turkey:
• Istanbul office may be an option, to be seen with lawyers.
• Heavy negotiatons, Turkish team reluctant on timetable, but at the end agreed.
PROGRESS …
Soft Characterics3
IMPACT on your Project ?
1. Tech-Savvy
2. Goal Oriented
3. Self-Confident
4. Success Driven
Expectations include :5
High Flexible Promotion more vacationPay Work within or Personal
a Year time
Consumers
58 % love shopping
mostly on-line
65% more likely to eat out then non
M
spend 8 % more on clothing
then non M
Fastest growing
age segment for travel