MileySECRETS

MARKETING

GONE ARE

THE DAYS OF

SWEET LITTLE

VOICE

OVERS OF

ADORABLE

CUTE GIRLS

AND PARTYING

IN THE USA.

AT ONLY

YEARS OF AGE...

MILEY CYRUS

IS TWERKING HER

WAY TO THE TOP!

WITH 1 MILLION

PEOPLE TALKING

ABOUT HER AT

ANY GIVEN TIME

ON SOCIAL MEDIA,

29 MILLION

FANS ON

FACEBOOK,

JUST AS MANY

AS MCDONALDÊs,

A 73 YEAR OLD

COMPANY!

14 MILLION

FOLLOWERS

ON TWITTER!

MORE BREAKING

NEWS THAN CNN,

A 33 YEAR OLD

COMPANY!

GENERATING AT ONE

POINT OVER 300,000

TWEETS PER MINUTE

DURING 2013 VMAÊS!

2.7 MILLION

SUBSCRIBERS

ON YOUTUBE,

WITH NEARLY

1.5 BILLION VIEWS!

MORE VIEWS THAN

THE #1 MOVIE IN

THE WORLD AVATAR!

4 MILLION

FOLLOWERS

ON INSTAGRAM!

TWICE AS MUCH AS

BARACK OBAMA!

T.W.E.R.K. it so damn good?

how does she

T.IMING ITwith multiple campaigns

MILEY CYRUSÊ MARKETING

TEAM RELEASED HER NEW

SINGLE „WRECKING BALL‰

BUILDING OFF THE HYPE

OF HER VMA PERFORMANCE.

SKYROCKETING HER SINGLE

TO THE TOP OF THE CHARTS

PRACTICALLY OVERNIGHT!

HOW CAN YOUR BUSINESS TAKE ADVANTAGE OF TIMING FOR YOUR NEXT CAMPAIGN?

ALWAYS PLAN YOUR CAMPAIGNS WELL IN ADVANCE.

BE STRATEGIC. TIMING IS CRUCIAL.

TIMING IS IMPORTANT.

W.ATCH ITover and over again

MILEYÊS MUSIC VIDEOS

ARE GRAPHIC, EXPLICIT,

AND THEY WORK.

WE CANÊT STOP WATCHING THEM,

AND LISTEN TO HER MUSIC

OVER AND OVER AGAIN!

WHAT CAN YOU DO TO ENGAGE AND GET PEOPLE

WATCHING YOUR CONTENT?

GET AWAY FROM THE NORM, AND DONÊT BE AFRAID TO

TRY SOMETHING NEW.

CREATE COMPELLING CONTENT THAT PEOPLE

WILL WANT TO WATCH IT.

E.AT ITon social platforms

PRIOR TO

LAUNCHING

A CAMPAIGN,

MILEY HAS ALL OF HER

SOCIAL MEDIA PLATFORMS

BRANDED AND IN SYNC,

AND IS TWEETED, LIKED,

GOOGLED, HASHTAGGED,

COUNTLESS TIMES ONLINE

USING BITE SIZE

CONTENT PEOPLE EAT

UP EVERY SINGLE DAY.

WHAT CAN YOU DO TO CREATE A LOT OF NOISE

AND GET PEOPLE TALKING?

OPTIMIZE ALL OF YOUR SOCIAL MEDIA PLATFORMS

TO BE IN SYNC.

CREATE CONTENT THAT IS TASTEFUL, EDIBLE,

SHAREABLE, AND FUN.

R.ISK ITwith no apologies

TO STAND OUT, THEY

MUST BE ORIGINAL

AND DIFFERENT.

THE MAJORITY OF

MUSIC PERFORMERS ARE

TOTALLY UNMEMORABLE.

MILEYÊS PERFORMANCES ARE SO

RADICAL AND SO PROVOCATIVE

THAT ARE MEMORABLE.

WHAT IS YOUR COMPETITION DOING?

DO WHAT THEY ARE NOT.

GO ALL THE WAY. WHEN YOU DECIDE TO DO SOMETHING, DO IT.

DONÊT BE AFRAID TO TAKE RISKS.

NO RISK, NO REWARDS.

K.ILL ITand don’t look back

MILEYÊS GOAL IS TO

CONNECT WITH HER

TARGET AUDIENCE.

WHILE SHE CREATES HATERS,

SHE ALSO CREATES RAVING

HARD CORE FANS.

HOW CAN YOU CREATE FANS FOR YOUR BUSINESSBY FUELING THE HATERS?

IDENTIFY AND CONNECT WITH YOUR TARGET

AUDIENCE. FORGET THE REST.

BE UNFORGETTABLE. THE BEST WAY TO CREATE AN IMPACT IS STAND OUT.

recap:

K.ILL IT

R.ISK ITE.AT IT

T.IME IT W.ATCH IT

T.W.E.R.K. IT! now go and

yourself!

LIKE ITSHARE IT

GOGGLE+ IT

TWEET IT

huffingtonpost.com/marc-wayshak/miley-cyrus-marketing-lessons_b_3866106.html

bostinno.streetwise.co/channels/5-marketing-lessons-courtesy-of-miley-cyrus/

socialmediatoday.com/kimberlygrimms/1731336/10-marketing-lessons-from-miley-cyrus-

twerking-performance-vmas

forbes.com/sites/alexkantrowitz/2013/08/27/miley-cyrus-vma-performance-drove-over-300000-tweets-per-minute/