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WHAT IS MIDWEST TAPE?• Access to a proprietary network of hundreds of supermarkets (national & regional chains)
• The network produces and distributes a billion promotional offers annually and enough register tape to circle the world over 2 times!
THE POWER OF THE TAPES!
WHAT IS MIDWEST TAPE?
• Midwest Tape delivers 300,000 unique customized four-color offers for a period of up to 48 weeks
• Over 5,000 businesses annually encourage trial, generate repeat purchase, and build equity
THE POWER OF THE TAPES!
WHY DISTRIBUTE IN SUPERMARKETS?• Your offers are placed into the
hands of thousands of your current and potential customers 24 hours/day, 7 days/week
• 92% of the population shops at more than two super- markets, within 10 minutes of the home
• You are able to target new residents surrounding your locations quickly
THE POWER OF THE TAPES!
Supermarkets spend MILLIONS of dollars
on advertising each year bringing
customers to their store
Piggyback off their budget!
THE POWER OF THE TAPES!
• REPETITION!
• REACH CUSTOMERS 60 TIMES IN 24 WEEKS WITH YOUR OFFER
• RENEWAL RATE OF 90%!
THE POWER OF THE TAPES!
REGISTER TAPE VS. DIRECT MAIL
Simplicity
Sells!
• WHO?
• WHAT?
• WHERE?
THE POWER OF THE TAPES!
THE SUCCESSFUL COUPON:
THE POWER OF THE TAPES!
OTHER SUCCESSFULCOUPON IDEAS:
• Split two different coupons on the same tape, in the same store!
•Include a Spanish language version of your coupon
RESULTS - GENERAL EXPECTATIONS
THE POWER OF THE TAPES!
Conservative redemptionexpectation:
1% = the program draws3,000 customers to
your location
SAMPLE ADS
THE POWER OF THE TAPES!
THE POWER OF THE TAPES!
KEY FACTS – MIDWEST TAPE:
• Cycles per
year……………………………...4.3
• Cycle Length…………………..up to 48
weeks
• Reach…………………..65-70% of
households
• Frequency…………………….2.6
times/week
• Impressions………………up to
300,000/cycle
• CPM………………..as low as $4 per
thousand
• Renewals…………………..90% of new
clients
