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presentation I gave on June 19th at NLab Social Networks Conference in Leicester looking at what small business could learn from Microsoft's experiences with social networking
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When you do the feedback form, remember that you saw a
Microsoft presentation with the Google logo in it and an iPod :)
Gratuitous Statistics Slide
• 70% of small businesses have a website– 60% (1-10 employees) , 81% (10-50 employees)
• 2 out of every 10 small businesses websites do not have company contact details or product/ service information.
• Only 15% have e-commerce functionality
• 51% use their website for marketing
• Monthly website updates are the most common for small businesses
>4500
“You are letting people have
a sense of the people here.
You’re building a connection.
People feel more a part of
this”
Bill Gates
“It’s been a great way to
communicate with our
customers – and for them,
more importantly, to
communicate with us. It just
touches people more”
Steve Ballmer
Steve, I am now beginning to enjoy Microsoft. Previously I , and I suspect millions of others, perceived MS as a leviathan without a heart. No pulse or warmth. Not a human in sight except Bill in front of a cold global software assembly plant staffed by humanoids. By blogging, you and your colleagues have opened up MS to reveal that the innards are indeed made up of warm, people with hearts, with families, have smiles and wow, you do have senses of humour! This is incredible. Who'd have thought that a corporation like MS was human after all!? We do now. All because you are engaging with us at our level and this is a conversation I relate to and like very much. I hope many more do too.
Credits & Inspiration
• Cartoons by Hugh MacLeod: www.gapingvoid.com
• Images from iStockPhoto: www.istockphoto.com
• Inspiration from: – Seth Godin sethgodin.typepad.com – Tara Hunt www.horsepigcow.com
• That funky reflection thing: learn to PPT
• Get this deck: www.slideshare.net/stevecla
Steve ClaytonGeek in Disguise
http://blogs.msdn.com/[email protected]
+44 7802 882 622Twitter @stevecla
