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September 29, 2009 1
Microfinance OpportunitiesGlobal Youth Enterprise Conference 2009
September 29, 2009 2
The curriculum development process
Market Research in Kenya withBinti Pamoja
Module DesignModule Pilot Test in Kenya
Module Refinement
Cross Test Meeting in Bolivia
Market Researchin Bolivia, NepalPeru and Morocco
Cross Test in Bolivia, NepalPeru and Morocco
Finalize Generic Module
September 29, 2009 3
Current and Desired KSAs and Behaviors
• Plan only for their most immediate needs
• Do not save regularly
• Do not believe banks would serve them
FINAN
CIA
L ED
UCATIO
N
PRESENT/CURRENT FUTURE/DESIRED
• Set financial goals
• Save regularly
• Have confidence to use banks
September 29, 2009 4
WWB & XacBank – Mongolia
September 29, 2009 5
ADOPEM – Dominican Republic
• Demand and industry research –summer 2009
• Curriculum design / adaptation –ongoing
• Pilot testing – October 2009 (tentative)
September 29, 2009 6
CARE Burundi
September 29, 2009 7
Preliminary Results & Findings
• Assessment of interests and financial literacy levels
• Capacity building of local partners
• Financial education design and adaptation
• Understanding of local landscape
September 29, 2009 8
Lessons Learned
Through market research, we can:
• Better understand target group• Introduce new activities (like FE)• Understand the role of the family
September 29, 2009 9
Next Steps
• Further refinement of tools
• New tools to be developed for:
o Radio
o Rural populations