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The Cool Table, How to Build and Empower Your Board for Long Lasting Financial Success!
Welcome!
Who Is Here?
Where Are We Heading Today?
ENGAGED:
Strategies to Engage and Energize Your Board of Directors
On the Board vs. On Board
Though many people are not aware of it, the nonprofit industry is an enormous contributor to the American economy. Nonprofits employ over 13.5 million individuals, roughly 10% of the country’s workforce and in 2011, charitable giving totaled over 346 billion dollars, a 7.5% increase over 2010.
To provide a comparison, more people work in the nonprofit sector than in the finance industry, including insurance and real estate combined.
From the Independent Sector and Atlas of Giving
• What are the biggest challenges with your board?
Building?
Engaging?
Empowering?
Service:
Contribution to the welfare of others. The act of serving or a helpful act.
Source – Merriam-Webster dictionary
Development:
The total process by which an organization increase public understanding of its mission and acquires financial support for its programs.
- Source: AFP Fundraising Dictionary
The Secret to Engaging YOUR Board.
“ Feeling good is what
nonprofits sell.”
Seth Godin, Author
Communication is KEY to cracking the secret!
Communication Includes:
“The single biggest problem in communication is the illusion that it has
taken place”
George Bernard Shaw
The Channel of Communication – Who is communicating?
•Staff•Board Peer•Community Members
What are the Channels of Communication?
•Board Meetings•Newsletters•Email•Social Media•Phone
* Communication is personal…
Information Seeking Behavior Where do we seek our information?
Intervening Variables………
•Thousands of Messages•Deadlines•Competing Interests
•Family•Work•Other issues
Top of Mind Awareness – Created and Reinforced by the organization and its
leadership.
First position is important because the business that is in the first position is 2X more profitable than the business in 2nd position and 4X more profitable than the business in 3rd position.
Mark DahlAccountable Marketing Research Group
Okay, that’s marketing – but how do we translate this to engaging our board?
Powerful contributions are made when: People are in touch with their purpose, their vision and with the difference they make.
When it is clear that a board member’s goals are clear and ATTAINABLE – they are engaged to succeed!
Lynne Twist – Fundraising From the Heart
Your Communication:
You have an opportunity to empower people to feel like a super hero.
To cause a connection that deeply aligns with that person’s highest ideas and values.
So What Does All of this Mean?
Have you ever asked your board members…………
WHY THIS ORGANIZATION?
WHY THIS BOARD?
WHY NOW?
Listen to their responses:
Board Members are our biggest donors, advocates, sponsors, partners.
An engaged board starts with board members who feel successful and know how their contributions impact the organization.
The difference between being
Tools for Board Engagement Success
Board Mentoring
Succession Planning
Board Elections
Term Limits
The Power of “Bless and Release”
Pots of Gold! Board engagement is about - connecting a board members passion, their motivations, with our mission.
THANK YOU!
Rebecca Gordon, CFRErebecca@rebeccagordon.org573-338-3773www.rebeccagordon.orghttp://twitter.com/rgordongor6
