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LESSONS LEARNED
PROMOTINGOURSELVES
STAY FOCUSEDWHAT WE THOUGHT
ALWAYS SHOW UPWHAT WE LEARNED
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
JAN
2012 2013
FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB
NEW MEMBER INVITES
CompStak in 3 Wall Street Journal Articles
PR & CONTENTSTRATEGY
WE ARE THE NEWS,OR, WE CREATE CONTENT
WHAT WE THOUGHT
WE ENHANCE THE NEWSWHAT WE LEARNED
Publication Date PR Expense
The Real Deal July 1 $0
Bisnow July 2 $0
Commercial Observer July 10 $0
The Real Deal July 11 $0
The Real Deal July 17 $0
Commercial Observer July 22 $0
Bisnow July 23 $0
The Real Deal July 24 $0
Bisnow July 25 $0
Wall Street Journal July 29 $0
The Real Deal July 29 $0
Globe St July 30 $0
PRESS MENTIONS - JULY
OUR CONTENT
DATA IS BORING & NOT CONTENT
WHAT WE THOUGHT
PLANT IDEAS FOR STORIES WITH DATA ANALYSIS
WHAT WE LEARNED
Hi Gus,
We have our Q2 Effective Rent Report ready. The report covers the trends in officerent and concessions in Midtown, Midtown South and Downtown. We are also lookingat the spreads between asking and starting rent in all markets
Here are two interesting trends that emerge from the report:
1. The low availability of large blocks of space in Midtown South is driving tenants tolook for large blocks of space in other markets that have a “Midtown South” creativefeel. For example, the former NY times building.
2. The high demand for space in Midtown South has driven the rent of Class B officespace in this market higher than Class B space in Midtown and Downtown.
Please take a look at the attached report - kindly keep it confidential for now, and pletus know if there is any interest.
Best,
Danny
Here are two interesting trends that emerge from the report:
WHO DOES PR?
CONTROL YOUR MESSAGE& HAVE A PR PERSON
WHAT WE THOUGHT
EVERYONE DOES PRWHAT WE LEARNED
CEORESEARCH TEAMEXPANSION TEAMCOMMUNITY TEAMMARKETING TEAMDEVELOPMENT TEAMSALES TEAM
Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. Ifyou want to include the details on any deal in a future article, just shoot us an email or call us and we'llsend you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:Weisscomm GroupWeather ChannelUnder ArmourNew York MediaHelbraun, Levey & O’DonoghueCarl Fischer MusicUpRecyclebankMediaoceanNational Futures AssociationFacebookBanco ItauShop ArchitectsCrain CommunicationsHarris RothenbergAC Lion
Let me know if we can be helpful!
Best,
MM
••••••••••••••••
GETTING PR
Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. Ifyou want to include the details on any deal in a future article, just shoot us an email or call us and we'llsend you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:Weisscomm GroupWeather ChannelUnder ArmourNew York MediaHelbraun, Levey & O’DonoghueCarl Fischer MusicUpRecyclebankMediaoceanNational Futures AssociationFacebookBanco ItauShop ArchitectsCrain CommunicationsHarris RothenbergAC Lion
Let me know if we can be helpful!
Best,
MM
••••••••••••••••
FORM RELATIONSHIPSWITH REPORTERS
WHAT WE THOUGHT
Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. Ifyou want to include the details on any deal in a future article, just shoot us an email or call us and we'llsend you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:Weisscomm GroupWeather ChannelUnder ArmourNew York MediaHelbraun, Levey & O’DonoghueCarl Fischer MusicUpRecyclebankMediaoceanNational Futures AssociationFacebookBanco ItauShop ArchitectsCrain CommunicationsHarris RothenbergAC Lion
Let me know if we can be helpful!
Best,
MM
••••••••••••••••
BE TOP OF MINDWHAT WE LEARNED
Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. Ifyou want to include the details on any deal in a future article, just shoot us an email or call us and we'llsend you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:Weisscomm GroupWeather ChannelUnder ArmourNew York MediaHelbraun, Levey & O’DonoghueCarl Fischer MusicUpRecyclebankMediaoceanNational Futures AssociationFacebookBanco ItauShop ArchitectsCrain CommunicationsHarris RothenbergAC Lion
Let me know if we can be helpful!
Best,
MM
••••••••••••••••
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
WORKING WITH REPORTERS
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
BE RESPONSIVE WITH REPORTERS
WHAT WE THOUGHT
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
BE REALLY, REALLY RESPONSIVE
WHAT WE LEARNED
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
PRESS MENTIONS
WE WANT BIG NAME PRESS MENTIONS
WHAT WE THOUGHT
TARGET BEATS REACHWHAT WE LEARNED
WHAT PUBLICATIONS DO OURCUSTOMERS READ?
WHAT REPORTERS ARE MOSTACTIVE IN OUR SPACE?
WHO HAS COVERED OURCOMPETITORS?
WHAT EVENTS DO OURCUSTOMERS ATTEND?
NAME DROPPING
BE CAREFULWHAT WE THOUGHT
ASK FORGIVENESS LATERWHAT WE LEARNED
ALWAYS SHOW UP
WHAT COMPSTAK LEARNED
ASK FORGIVENESS LATER
WE ENHANCE THE NEWS
PLANT IDEAS FOR STORIES
EVERYONE DOES PR
BE TOP OF MIND
BE REALLY, REALLY RESPONSIVE
TARGET BEATS REACH
