2. Work ExperienceNew Media Officer - Teddy Casino Senatorial
Campaign(December 2011-May 2013) Strategy Development for Social
Media Copy Writing and Content Writing for Infographics and other
digitalplatforms Website Development and Administration Crisis
Management for OnlineFreelance(July 2007-Present) Speech and
Correspondence Writing Media DesignCorporate Communications Manager
- Barlines Reinforcing Steel Co.(April 2010 - March 2011) PR
Writing and Media Liaising Advertising and Strategy
DevelopmentSkills Software - Adobe Photoshop, InDesign, Premiere
Pro, After Effects;Sony Vegas; Corel Draw; Social Media Facebook,
Twitter, Youtube, Instagram (platforms);Hootsuite, Tweetcaster,
Twitlonger (tools) Website Managemement Wordpress (Development
andAdministration); Drupal, Joomla (Administration) Other Media
related skills Photography, Public Speaking,
JournalismEducationUniversity of the East ManilaAB Broadcast
CommunicationJune 2005 - October 2009University of Santo TomasAB
Communication ArtsJune 2003 - March 2005Ateneo De Manila
UniversityHigh SchoolJune 1998 - March 2003Ateneo De Manila
UniversityGrade SchoolJune 1991 March 1998John Michael N.
Narcisomobile no.: 0925 825 3697e-mail : [email protected] 3. I
am a publicist by profession, specializing inOnline Media. I have
prepared publicity collateralsfor both the public and private
sector as part oftheir advocacy or marketing campaigns.While Online
Public Relations remains as mymain forte, I also have my share of
offline work,where the messages I crafted were presented toan
offline audience, through speeches and printmedia.For more
information, I may be contacted at+63.925.825.3697 or
[email protected] 4. ONLINE PUBLIC RELATIONSI worked as the New
Media Officer of Rep. Teddy Casio, who ran for the Senatein May
2013. My tasks included creating strategies and aligning them
accordinglywith the different parts of the campaign platform, copy
writing of Infographics andcontent for Social Media, revising and
maintaining his website and designing othercollaterals needed for
the online campaign.FREELANCEAs a freelancer, I wrote various
solidarity messages. One of the people I had theopportunity to
write for was Hon. Nelon Alindogan, Administrator for Luzon ofthe
Cooperative Development Authority. These messages include speeches
andprinted messages for events of different cooperatives.I also did
graphic design for presentations or business proposals. One of
thenotable designs I was an Infographic for Thumbparty Games. They
used design aspart of their board game proposal for the different
groups in the Tourism Industry.CORPORATE COMMUNICATIONSAs the
Corporate Communications Manager of Barlines Reinforcing
SteelCompany, I wrote our companys Press Releases, conceptualized
Print Ads andliaised for publishing. In my one year there, I
managed to get at least half a pageof publicity in Architecture and
Construction Magazines. The result of the publicitymanagement gave
the company wider business opportunities, from small housebuilders
to the reinforcing needs of seminaries and water treatment plants.
5. CONTENTSTeddy Casio Senatorial Campaign: Copy Writing for
Infographics Copy Writing for Social Media Content Ghost Writing
for Blogs Website Management Photo Quotes Anti-Smear site Social
Media FeedbackBuy Pinoy Build Pinoy Movement Christmas 2012
CampaignFreelance Speeches and Solidarity Messages Graphic
DesignCorporate Communications Barlines Reinforcing Steel Company
6. TEDDY CASIO SENATORIAL CAMPAIGN Copy Writing for Infographics
Copy Writing for Social Media Content Ghost Writing for Blogs
Website Management Photo Quotes Anti-Smear site social Media
Feedback 7. I did copy writing tasksfor Infographics which
ourCreatives Team would translateinto more visually
appealingdesigns. Before the Infographicsare released, we do a
finalreview of these materials beforewe schedule them for
posting.Copy Writingfor InfographicsInfographics showing the
benefits of the proposed 1 Million Solar Roofs Act, which will
expand the ex-isitng Renewable Energy Act. 8. Infographics showing
the benefits of the proposed 1 Million So-lar Roofs Act, which will
expand the exisitng Renewable EnergyAct. Right: Infographics
explaining the benefits in adopting aFree and Open Source Software
Policy through HB 1011 or theFOSS Act.Copy Writingfor Infographics
9. Infographics showing the what consumers can spend on whenVAT is
removed from utilities such as water and electricity.Copy
Writingfor Infographics 10. I also drafted the copy for the
official SocialMedia Accounts of the principal, emulatinghis voice
and tone when engaging netizens.cOpyWRITIngFOR SOcIaL MEdIacOnTEnT
11. cOpyWRITIngFOR SOcIaL MEdIacOnTEnT 12. In Jewels of the Pauper,
Father Dela Costadescribed the Filipinos inclination to music asa
treasure that we take pride of. True enough,we Pinoys show that
love through singing anddancing. Who doesnt know Gangnam Style,the
Macarena of this decade? Im also sureyouve heard Pusong Bato being
belted outby the young and old alike.All monumental proof that
people are unitedby music, whether as singers or dancers.
Ouraffinity and talent for music is somethingworth sharing with
everyone.Ito yata ang rason bakit ang eleksyon aymistulang
pambansang piyesta ng mgasayaw at kanta. Pinoys seem to enjoy
learningabout candidates through song and dance.It has become an
imperative for candidatesto encapsulate their electoral agenda in
30second-sound bites or jingles. Unfortunately,not all succeed
while some merely bank onname recall. Last Song Syndrome (LSS)
langang habol.While a lot of campaign jingles are liftedfrom
formula songs, our campaign jingle,Pagbabago para sa Karaniwang
Tao, isan original track composed and performedby indie protest
musician Karl Ramirez. Hewrote the song originally for his
upcomingalbum and later tweaked the lyrics for thecampaign.Without
any bias, the track is very catchy.Team Teddy volunteers have been
sharingstories of strangers in jeepneys using thePagbabago song as
ringtone or vendorshumming the tune after their sortie
rounds.Congratulations to Karl for causing LSS usingmeaningful
lyrics calling for land reform,industrialization, workers welfare
and lowerprices.Taking cue from its catchy melody, TeamTeddy
eventually created their own dancesteps with matching music video.
We weresurprised when friends different regions ofthe Philippines
and the world started sendingus their own choreography and dance
videos.As of writing, there are at least three versionsof the
Pagbabago dance. I would like to takethis opportunity to invite
everyone to sendin your own dance video for our campaignjingle by
March 30. Lets compile them intoone video and show the world that
we areunited as we dance and call for change forthe ordinary
people.Its time to dance like you have neverdone before. Sa saliw
ng bagong awit
ngpagbabago.#http://www.teddycasino.org/takbo-ni-teddy-dance-like-youve-never-danced-before/I
also helped develop content for TeddysWebsite by ghostwrting for
his blog. Thisentry was written in appreciation of our lovefor
music and to promote as well the efforts ofsupporters in creating
their own dance stepsto accompany our campaign jingle.Takbo ni
Teddy: Dance like youve never danced beforeWRITIngFOR BLOgS 13. I
am Teddy Casio and I am running for the Senate.It has been a hectic
two years preparing for thethree-month senatorial campaign. My wife
kids meas her bedspacer while my two young boys say theymiss their
father. But it hit me that our OFW brothersand sisters are missing
more milestones becausetheir kids or siblings need them to
survive.For someone like me with no political pedigree andmillions
to spend, running for the Senate is an uphillbattle. I knew of its
sacrifices, the challenges wehave to overcome. Well meaning friends
advised methat after my stint in Congress, I should just takeit
easy and chase more realistic dreams. Im stillyoung, they said, and
can pursure other endeavors.But I realized that others have much
harder timespursuing simpler dreams, such as finishing highschool
or getting a regular job.After having authored and co-authored 627
Housebills and resolutions, people were telling me Teddy,ikaw na!
But knowing how a lot of Juans and Nenasare disgusted as I am with
how the legislative branchof the government is, I realized its not
yet time tostop.I am Teddy Casio and I am running for the
Senate.Yes, the system is dirty and has not benefited theordinary
folk. It has forced our brothers and sistersto lose faith in our
country and leave for greenerpastures abroad. The cynics are
telling us to backdown and just watch our taxes go to waste.We may
have the right to be cynical. How manyyears have we gone through
this, anyway? Parangsanay na ang karamihan. But contrary to
cynicism,our country still has hope. I believe every Filipinohas
something to gain and nothing to lose in thestruggle for social
reform.I am Teddy Casio and I am running for the Senatenot because
it will be my personal gain but becausemy victory will be a gain
for ordinary folk like us.As I keep on saying, my run for the
Senate is notabout me. Its about you and me, and the kind
ofrepresentation we want in the Senate.We have no illusions about
the Senate. It is and will bea conservative and reactionary
institution even withsomeone like me there. But with the broader
peoplesmovement, we shall be a powerful team in pushingfor reforms
from within. We will be pushing laws foragrarian reform and
national industrialization. Forbetter access to basic goods and
services, livelihoodreforms and other agenda in our platform. We
willraise awareness and create solutions, so that wecan somehow
make this government work for thepeople.I appeal to everyone to not
lose hope and expressthat hope through the simple act of voting. I
offermyself as someone you can hope with and act within making this
country better.I am Teddy Casio and we you, me and everyoneelse who
aspires to make life better for the ordinaryfolk, are running for
the
Senate.#http://www.teddycasino.org/a-personal-appeal-on-teddyday/During
the #TeddyDaycampaign, there was aneed to appeal and reachout to
the human emotionsof people. I drafted thisblog to inspire more
peopleduring the last stretch of thecampaign.WRITIngFOR BLOgSA
Personal Appeal on #TeddyDay 14. Developed the senatorial campaign
website, usingWordpress CMS.It features: A slideshow of featured
contents and pages, Clickable headers that lead to its
respectivecategory feed, A two-column RSS Feed for press release
andblog feeds, Featured infographics related to current eventsand
other advocacies, A widgetized sidebar with links to social
mediaaccounts, a Twitter feed and quick links to otherpages in the
site, A footer with links calling for resources for
thecampaign.WEBSITE dEVELOpMEnTand adMInISTRaTIOn 15. A lot of
positive messaging was derived throughphoto quotes, lifted from
speeches and pressstatements of the Principal. It greatly helped
inpresenting him in a more positive light, whilepromoting contents
from the website. These photoquotes were scheduled for posting at a
time socialmedia had a higher volume of traffic.phOTO QuOTES 16.
anTI-SMEaRWEBSITE(Sample content)On dining with ImeldaQ: Has Teddy
forgotten Martial Law and forgiven the Marcoses by dining with
ImeldaMarcos?A: No. Teddy remains firm in his fight to bring
justice to the victims of Martial Law, as wellas victims of human
rights abuses during the past administrations. Teddy also
authoredthe following measures:1. House Bill 0954 or An Act
Mandating Compensation to the 9,539 Class Suit Plaintisand 24
Direct Action Plaintis who Filed and Won the Landmark Human Rights
CaseAgainst the Estate of Ferdinand Marcos;2. House Bill 1693 or An
Act Mandating Compensation to Victims of Human Rights Viola-tions
During the Marcos Dictatorship;3. HB03288 or An Act declaring
September 21 of every year as a National Day of Re-memberance in
memory of the struggles and sacrifices of the Heroes and Martyrs of
theMartial Law Era and;4. House Resolution 1297 Opposing the
Renewed Proposals to Bury Ferdinand Marcos atthe Libingan ng mga
Bayani for being a grave travesty of Justice and Monumental
Histori-cal Distortion tantamount to declaring as a Hero a Dictator
that committed gross crimesagainst Humanity.When this photo was
used against him, Teddy personally replied by posting the
following:This was taken during the bday of Armida Siguion-Reyna.
The birthday celebrant herselfasked me and my wife to join her at
her table. I could not refuse. We excused ourselvesright after
finishing our meal.Ellen Tordesilla, the owner of the photo, said
that Teddy smiled only for the camera anddid not talk to Imelda far
from accusations that he was enjoying a meal with
Marcoswife.Source: http://truth.myteddycasino.com/?p=1As part of
the Crisis Communications plan ofthe campaign, we developed an
Anti-Smearsite, which answered and counteracted theblack propaganda
against the principal.Thanks to the keywords we used, the sitecame
up on the first page of search engines. 17. SOCIAL MEDIAFEEDBACKThe
content generated for Teddyscampaign has allowed him to be oneof
the most talked about candidatesonline during the elections.
Thesupport received also made him oneof the top candidates with the
mostpositive mentions on Social Media.Data presented was lifted
from Ci8sElections Portal, Philippines2013.comPhilippines2013.com
18. Buy Pinoy! Build Pinoy! is an advocacy campaign,both online and
ofine, calling for the consumption ofFilipino-made products.
Several NGOs got togetherin calling for consumers to support of
Pinoy-madeproducts, usually produced by micro, small andmedium
enterprises (MSMEs).Campaign Work included: Facebook
PageManagement, Copy Writing Infographics anddeployment of
collaterals related to the campaign.Buy pInOy BuILd
pInOyMOVEMEnTFacebook Cover and ProfilePhoto deployed for
theChristmas 2012 Campaignof the Buy Pinoy, BuildPinoy Movement.
19. BUY PINOY BUILD PINOYMOVEMENTSample infographics drafted for
the Christmas 2012campaign of the Buy Pinoy! Build Pinoy!
Movement.These were present as suggestions for Noche Buenaand Gifts
for friends and loved ones. 20. Speech of CDA Administator Nelon
Alindogan for the Zambo-anga Millionaires CooperativeA pleasant day
to all of you.Todays activity is a convergence. Likewise, in the
aspect of our en-deavors, we also are involved in a convergence
when we join coopera-tives. We put together our knowledge, time and
other resources thatwe can contribute to the organization. We all
have a common goal toreach, which is to address the needsof the
industry that we chose to serve.We are here today to converge as
one giant cooperative, pooling to-gether our experiences and
letting our respective cooperatives learnfrom other experiences,
despite differences in industries. I would com-pare this
convergence to a full meal, wherein each dish, plays a role toadd
flavor and nutrients to strengthenthe body. Likewise, each
cooperative plays a crucial role that goesbeyond adding flavor and
color to the economy. Each one of us has acrucial role in healing
our ailing nation.We believe that, even if our organizations have
different advocacies,there will always be a common ground where we
all stand, where allour minds meet. This is the point where we all
learn, despite the differ-ent roads we take. For example, a
cooperative pushing for the growthin the coconut industry may learn
a thing or two in logistical strategiesfrom a cooperative banking
group. In return, the cooperative bankinggroup may learn from the
coconut cooperative how to encourage par-ticipation in the
group.The Cooperative Development Authority will always be your
partners inachieving your goals. The CDA is mandated to push for
the progress ofthe different organizations in the country, not just
under the platformof our beloved President, but under the platform
of the people, ad-dressing each members needs.As a freelancer, I
wrote varioussolidarity messages. One of thepeople I had the
opportunity to writefor was Hon. Nelon Alindogan,Administrator for
Luzon of theCooperative Development Authority.These messages
include speechesand printed messages for events ofdifferent
Cooperatives.FREELANCE WRITING 21. The CDA has prepared a
three-point program to address the needs of thecooperatives, not
just in the Zamboanga Region, but for the entire country.To give
you an idea what it is all about, the three-point program we
plannedseeks to give power to the grassroots level, or individual
members, andbring out the best in them, letting them harvest the
benefits. We believethat, for cooperatives to prosper, we must
start from the basic unit.However, we cannot do this alone. We need
your assistance. This is not justthe program of the CDA. This is
your program.On our end, we will implement the action needed to
address the problems.We will do our part to make sure everyones
knowledge is widened, correctall misconceptions and explain the
benefits. What we need from each one ofyou would be your own little
way to reach out to others, encouraging themto join and actively
participate in assisting our ailing nation. Beyond thegreat
benefits of participation, the reason for involvement will always
be forstakeholders, and not us.The nation has been badly bruised by
a lot of mismanagement in the past.Cooperative development maynot
be the whole solution to the economiccrisis, but it will always
play a crucial role in empowering the people andstrengthening the
industries.This is now the perfect opportunity to bring out the
best in every memberand encourage others to help the advocacies in
cooperatives. The millionsinvested and the millions returned to the
group would be pretty much use-less if the organization revolves
around a small circle. It is time to increasethe circles area. Each
one has to contribute what he can to the industriesthat aids in
rebuilding the nation.Encouraging active participation in the
organization will let members see amore tangible reward. Remember
that personal goals are not just achievedin participation, but I
believe there will also be a sense of fulfillment uponrealizing the
contribution to the advocacy of the cooperative.I would like to
thank you for allowing me to share my ideas to you thismorning. I
would like to congratulate everyone for continuing to serve
incooperative development. I also wish everyone well in the
endeavors of yourrespective cooperatives.#Speech of CDA
AdministatorNelon Alindogan for theZamboanga
MillionairesCooperative (May 2011) 22. Messge of Hon. Nelon
Alindogan, CDAAdministrator for the Annual Assembly ofthe Isabela
Electirc Cooperative (July 2011)FREELANCE WRITINGOur warmest
greeting on your annual assembly!The access to utilities is a
right. It is the right of every Filipino. It is neces-sary for us
to gain access to these services in order to catch up with thefast
pace towards progress. It is hard for us to imagine how can we
survivewithout services like electricity, which lights up every
house or workplace.Utilities are just some of the services the
government needs to provide forthe citizens. The government has the
responsibility to bring these serviceto every Filipino.But sadly,
there have been limitations. There is a great deficiency beforeus,
that deprives others of these rights. The government needs to tap
intothe resources of entities in order to fill in the gaps towards
progress. Thegovernment needs to partner with cooperatives, for the
latter are provento be great partners in shaping the road for the
nation.This where you come in. The Isabela Electric Cooperative
(ISELCO) took abig leap towards progress when it registered itself
under the CooperativeDevelopment Authority (CDA). It is clear that
ISELCO is dedicated in uplift-ing lives. Your intentions are clear,
that you indeed provide electricity forthe people, by the people.
This is your achievement.The government owes you a lot for this
move. Rest assured, your effortshave not gone into vain. We
wholeheartedly recognize your efforts. Well-deserved benefits await
you for reaching out your hand to help the country.You volunteered
to help share the responsibility, we give you your rights toprosper
as a cooperative.But above all the incentives like tax exemptions,
let us also remember thatthe opportunity to empower the people of
Isabela will always be the great-est privilege in this action. We
have the mandate, let us make the most ofit and become role models,
not just for Isabela, but for the whole nation.Again, we wish
ISELCO and its future endeavors all the best. 23. Infographic
businessproposal commissioned byThumbparty Games for theLakbay
Campaign.Graphic design 24. Barlines Reinforcing
SteelCompanycORpORaTEcOMMunIcaTIOnSMedia landing for thecompanys
academic tie-upwith La Salle College -Antipolo (November 2010) 25.
Media landing for Barlines and its reintroduction to the local
construction industry (ArchikonstMagazine, September
2010)Corporatecommunications 26. CorporatecommunicationsMarch 2011
media landing forBarlines presentation at theWorld Builders Expo.
27. cORpORaTEcOMMunIcaTIOnSSample Print Ad made forBarlines. (April
2010) 28. Media pORTFOLIOJohn Michael N. Narciso+63
[email protected]
